TV is not dead; it’s just streaming. FOD (Fuji TV On Demand) and TVer are massive. Teens consume "Renai-drama" (romance dramas) and "Gakkyu-drama" (classroom-set dramas) that star their favorite young actors (e.g., Kamiya Natsuki, Takahashi Fumiya). The current trend is "shamelessly nostalgic" — remakes of 90s rom-coms or dark takes on high school bullying. "Sayonara no Tsudzuki" on Netflix is a recent example that broke high school viewing records.

While global fans know AKB48 or BTS (K-pop dominates the charts), Japanese teens are currently obsessed with the "Chika-idol" (underground idol) movement. These are smaller, accessible groups who perform daily in venues like Shibuya’s TSUTAYA O-Crest. The content isn't just music; it's the "incident" (live show mishaps), the "cheki" (instant photo with the fan), and the tangible connection. Viral hits from groups like Atarashii Gakko! (who blend punk energy with school uniforms) dominate TikTok.