Example: A company like 3M develops a new product, such as Post-it Notes, for a new market, such as office supplies.
Over the next few years, John and his team implemented the market penetration, market development, and product development strategies. They increased their sales force, entered new geographic markets, and launched innovative products. ansoff 1965 corporate strategy pdf
: The direction in which the firm is moving (e.g., toward new products or new markets). Competitive Advantage Example: A company like 3M develops a new
" factor. He argued that a corporate strategy should seek combinations where the whole is greater than the sum of its parts, such as shared distribution channels or combined R&D efforts. such as Post-it Notes
Focused on the firm’s relationship with its environment (e.g., "What business should we be in?").