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	  			<h1>Printing systems: manual to Rip Caldera</h1>
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			  				<p><strong>Have you ever wondered how we got from the old SERIGRAFIA printing system to process images with a RIP like EL CALDERA with hundreds of functions for the DIGITAL PRINTING system?</strong></p><p>From the beginning of writing it was necessary to make copies only that at that time there were copyists who dedicated their lives to reproducing texts by hand. In the fifth century, the first printing system appeared: serigraphy. This was a completely handmade method that consisted in the carving of wooden molds. This process was the attraction of the moment but with time the need arose to accelerate the production and avoid the erosion of the molds. This is how Gutemberg arrived in the middle of the 6th century to revolutionize the way of conceiving printing. His idea was to create mobile types, that is, have the entire alphabet and that each letter is a different item in this way you could compose any text, you just had to place each letter in its place to form words and phrases. This type of printing was called typography and it was only the beginning.</p><p>With the passage of time, the printing systems were adapted to new technologies. Linotype, continuous rotary printing, gravure and lithography are some of the methods that are part of the story. Nowadays, the most used types of printing are others, such as, for example, silk-screen printing, which is a technique that consists in recording images by means of a silk screen or very fine wire mesh, flexography, a printing method mostly used for packaging that works with rotary and uses rubber plates and water-based inks that dry faster or Offset Printing, a system that works with a four-channel color mode known as CMYK and uses aluminum plates that transfer an image on a rubber "blanket", and then roll that image on the printing surface.</p><p><strong>DIGITAL PRINTING</strong></p><p>Another printing system that we have not mentioned yet and today is the most usual is digital. This method reproduces high definition digital images on surfaces such as photographic paper, vinyls, fabrics, plastics, wood, corrugated plastic etc.</p><p>In <strong>Base3</strong>, in addition to having these modern printing methods we have incorporated a software called Rip Caldera that manages to unify the printing systems achieving an optimization in the consumption of inks. This allows a high quality printing that maintains the visual precision of the original colors and also helps the same work to remain the same even if it is printed in different periods of time. In addition, this software can print and RIP while preparing the design, nesting, cutting and color matching of other jobs that are sent to print. The Caldera RIP interface has been carefully designed to provide optimal ergonomics.</p>			  			</div>
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	  							<a class="transition" href="blog/258/academy-bematrix-showroom-base3-barcelona">The Bematrix Academy brought together industry professionals at the BASE3 Barcelona showroom</a>
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	  							<a class="transition" href="blog/257/the-journey-as-a-strategic-experience">The journey as a strategic experience</a>
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	  							<a class="transition" href="blog/255/spaces-that-sell-without-selling">Spaces that sell without selling</a>
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	  							<a class="transition" href="blog/251/the-problem-is-not-the-space-but-the-lack-of-intention">The problem isn't the space. It's the lack of intention.</a>
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And there are spaces that persuade. The former try to force the decision. The latter facilitate it. A well-designed environment doesn\u0027t need to pressure. It organizes the information. It highlights what\u0027s relevant. It reduces friction. And when friction decreases, convers","name":"Spaces that sell without selling","h1":"Spaces that sell without selling","content":"\u003Cp\u003ESome spaces push.\u003Cbr \/\u003EOthers persuade.\u003C\/p\u003E\u003Cp\u003EThe first ones try to force a decision.\u003Cbr \/\u003EThe second ones make it easier.\u003C\/p\u003E\u003Cp\u003EA well-designed environment doesn\u2019t need to pressure.\u003Cbr \/\u003EIt organizes information.\u003Cbr \/\u003EHighlights what matters.\u003Cbr \/\u003EReduces friction.\u003C\/p\u003E\u003Cp\u003EAnd when friction goes down, conversion goes up.\u003C\/p\u003E\u003Cp\u003EIt\u2019s not about adding visual claims or constant promotions.\u003Cbr \/\u003EIt\u2019s about clarity.\u003C\/p\u003E\u003Cp\u003EWhen customers quickly understand where they are, what they can find and why it matters to them, the experience flows.\u003C\/p\u003E\u003Cp\u003EAnd when the experience flows, the sale becomes a natural consequence.\u003C\/p\u003E\u003Cp\u003EStrategic design doesn\u2019t replace the product.\u003Cbr \/\u003EIt amplifies it.\u003C\/p\u003E\u003Cp\u003EIn a market where competition is constant, the space can become the best silent salesperson.\u003C\/p\u003E\u003Cp\u003EIs your point of sale helping to sell\u2026 or making the decision harder?\u003C\/p\u003E","status":"Activo","thumbnail":"espacios-que-venden-sin-vender\/espacios-que-venden-sin-vender-thumbnail.jpg","alt_thumbnail":"Spaces that sell without selling ","img_1":"espacios-que-venden-sin-vender\/espacios-que-venden-sin-vender-principal.jpg","alt_1":"Spaces that sell without selling 1","img_2":"espacios-que-venden-sin-vender\/espacios-que-venden-sin-vender-2.jpg","alt_2":"Spaces that sell without selling 2","img_3":"espacios-que-venden-sin-vender\/espacios-que-venden-sin-vender-3.jpg","alt_3":"Spaces that sell without selling 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2026-03-30 05:46:22","updated_at":"2026-03-30 05:46:22"},{"id":"253","language_id":"3","url":"when-aesthetics-are-not-enough","title":"When aesthetics aren\u0027t enough (and why that\u0027s good news).","description":"For years we were sold the idea that \u201cif it looks good, it works.\u201d That with a good photo, a carefully chosen color palette, and a decent design, everything was solved. But no. It\u0027s not enough. Today, in a world saturated with beautiful images, aesthetics are no longer a differentiator. They\u0027re the ","name":"When aesthetics aren\u0027t enough (and why that\u0027s good news).","h1":"When aesthetics aren\u0027t enough (and why that\u0027s good news).","content":"\u003Cp\u003EFor years we were sold the idea that \u201cif it looks good, it works.\u201d\u003Cbr \/\u003EThat with a nice photo, a careful palette and a neat design, everything was solved.\u003C\/p\u003E\u003Cp\u003EAnd no.\u003Cbr \/\u003EIt\u2019s not enough.\u003C\/p\u003E\u003Cp\u003EToday, in a world flooded with beautiful images, aesthetics have stopped being a differentiator.\u003Cbr \/\u003EThey are the starting point.\u003Cbr \/\u003EThe bare minimum.\u003C\/p\u003E\u003Cp\u003EBecause what really makes the difference is not how a space looks\u2026\u003Cbr \/\u003Ebut how it feels when you are inside.\u003C\/p\u003E\u003Cp\u003EThere are brands that look flawless on Instagram but say nothing in real life.\u003Cbr \/\u003EPerfect spaces, polished, silent.\u003Cbr \/\u003ESo correct that they become forgettable.\u003C\/p\u003E\u003Cp\u003EAnd then there are those other spaces.\u003Cbr \/\u003EThe ones that are not just seen: they are experienced.\u003Cbr \/\u003EThe ones with rhythm, intention, character.\u003Cbr \/\u003EThe ones that don\u2019t ask for attention, they earn it.\u003C\/p\u003E\u003Cp\u003EThe difference is not in the exact color or the trendy material.\u003Cbr \/\u003EIt lies in the idea that supports everything else.\u003C\/p\u003E\u003Cp\u003EWhen design has a clear purpose, it shows.\u003Cbr \/\u003EIn the way the journey flows.\u003Cbr \/\u003EIn the way materials interact.\u003Cbr \/\u003EIn the way the space supports what the brand wants to tell.\u003C\/p\u003E\u003Cp\u003EDesigning is not decorating.\u003Cbr \/\u003EIt is making decisions.\u003Cbr \/\u003EDeciding what to show.\u003Cbr \/\u003EWhat to silence.\u003Cbr \/\u003EWhat to highlight.\u003Cbr \/\u003EAnd, above all, what experience you want to leave when someone walks through the door.\u003C\/p\u003E\u003Cp\u003EAt BASE3 we work from that belief.\u003Cbr \/\u003EFrom the conviction that a space doesn\u2019t need to be beautiful: it needs to make sense.\u003Cbr \/\u003EThat aesthetics without concept are forgotten.\u003Cbr \/\u003EBut a well-thought-out experience remains.\u003C\/p\u003E\u003Cp\u003EBecause, in the end, the brands that last are not the ones that follow trends,\u003Cbr \/\u003Ebut the ones that know who they are\u2026\u003Cbr \/\u003Eand say it without needing to raise their voice.\u003C\/p\u003E","status":"Activo","thumbnail":"estetica-no-alcanza\/estetica-no-alcanza-thumbnail.jpg","alt_thumbnail":"When aesthetics aren\u0027t enough (and why that\u0027s good news) ","img_1":"estetica-no-alcanza\/estetica-no-alcanza-principal.jpg","alt_1":"When aesthetics aren\u0027t enough (and why that\u0027s good news) - 1","img_2":"estetica-no-alcanza\/estetica-no-alcanza-2.jpg","alt_2":"When aesthetics aren\u0027t enough (and why that\u0027s good news) - 2","img_3":"estetica-no-alcanza\/estetica-no-alcanza-3.jpg","alt_3":"When aesthetics aren\u0027t enough (and why that\u0027s good news) - 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2026-02-24 23:46:22","updated_at":"2026-02-24 23:46:22"},{"id":"251","language_id":"3","url":"the-problem-is-not-the-space-but-the-lack-of-intention","title":"The problem isn\u0027t the space. It\u0027s the lack of intention.","description":"There are enormous stores that say absolutely nothing. And there are small spaces that stay with you for years. It\u0027s not a question of square footage. It\u0027s a question of intention.","name":"The problem isn\u0027t the space. It\u0027s the lack of intention.","h1":"The problem isn\u0027t the space. It\u0027s the lack of intention.","content":"\u003Cp\u003EThere are huge stores that say absolutely nothing.\u003Cbr \/\u003EAnd there are small spaces that stay in your head for years.\u003Cbr \/\u003EIt\u2019s not a question of square meters.\u003Cbr \/\u003EIt\u2019s a question of intention.\u003C\/p\u003E\u003Cp\u003EBecause when a space doesn\u2019t communicate, it\u2019s almost never because there isn\u2019t enough surface area.\u003Cbr \/\u003EIt\u2019s usually because there\u2019s too much indecision.\u003Cbr \/\u003EToo many ideas without hierarchy.\u003Cbr \/\u003EToo many messages talking at the same time.\u003Cbr \/\u003EToo much \u201cit could be\u201d and far too little \u201cthis is who we are.\u201d\u003C\/p\u003E\u003Cp\u003EThe most common mistake is thinking that the more elements you cram in, the more impact you\u2019ll create.\u003Cbr \/\u003EAnd the reality is exactly the opposite: what creates impact is coherence.\u003C\/p\u003E\u003Cp\u003EA well-thought-out space doesn\u2019t need explanations.\u003Cbr \/\u003EIt speaks for itself.\u003Cbr \/\u003EIt guides you.\u003Cbr \/\u003EIt stays with you.\u003Cbr \/\u003EIt makes you feel that everything is exactly where it should be.\u003C\/p\u003E\u003Cp\u003EThat\u2019s where real design comes in:\u003Cbr \/\u003Enot as simple decoration, but as pure strategy.\u003C\/p\u003E\u003Cp\u003EDesigning is deciding what comes in and, above all, what stays out.\u003Cbr \/\u003EIt\u2019s removing what\u2019s unnecessary so what matters can breathe.\u003Cbr \/\u003EIt\u2019s accepting that not everything has to shout\u2026 because the whole already says it all.\u003C\/p\u003E\u003Cp\u003EIn a context where everyone is fighting for attention,\u003Cbr \/\u003Eclarity becomes an almost revolutionary act.\u003C\/p\u003E\u003Cp\u003EAnd that\u2019s why, today, the brands that work aren\u2019t the ones that clutter the space,\u003Cbr \/\u003Ebut the ones that truly understand it.\u003Cbr \/\u003EThe ones that know that less noise doesn\u2019t mean less impact.\u003Cbr \/\u003EIt means more focus.\u003Cbr \/\u003EMore intention.\u003Cbr \/\u003EMore truth.\u003C\/p\u003E\u003Cp\u003EBecause, in the end, a good space doesn\u2019t impose itself.\u003Cbr \/\u003EIt\u2019s felt.\u003C\/p\u003E","status":"Activo","thumbnail":"espacion-con-intencion\/espacion-con-intencion-thumbnail.jpg","alt_thumbnail":"The problem isn\u0027t the space. It\u0027s the lack of intention. ","img_1":"espacion-con-intencion\/espacion-con-intencion-principal.jpg","alt_1":"The problem isn\u0027t the space. It\u0027s the lack of intention. 1","img_2":"espacion-con-intencion\/espacion-con-intencion-2.jpg","alt_2":"The problem isn\u0027t the space. It\u0027s the lack of intention. 2","img_3":"espacion-con-intencion\/espacion-con-intencion-3.jpg","alt_3":"The problem isn\u0027t the space. It\u0027s the lack of intention. 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2026-02-12 20:45:22","updated_at":"2026-02-12 20:45:22"},{"id":"250","language_id":"3","url":"when-the-experience-begins-before-entering","title":"When the experience begins before you even enter","description":"A storefront isn\u0027t just a pretty frame: it\u0027s a statement of intent. It speaks to what kind of brand you are, how you understand your business, and how much you care about the other person\u0027s experience.","name":"When the experience begins before you even enter","h1":"When the experience begins before you even enter","content":"\u003Cp\u003EThere\u2019s something many brands still don\u2019t understand:\u003Cbr \/\u003E\u00a0the experience doesn\u2019t start inside the store.\u003Cbr \/\u003E\u00a0It starts before.\u003C\/p\u003E\u003Cp\u003EOn the pavement.\u003Cbr \/\u003E\u00a0From the angle the window display is seen.\u003Cbr \/\u003E\u00a0In what\u2019s perceived even before a logo is read.\u003C\/p\u003E\u003Cp\u003EBecause today, the decision isn\u2019t made at the checkout.\u003Cbr \/\u003E\u00a0It\u2019s made much earlier.\u003Cbr \/\u003E\u00a0In those few seconds when someone decides whether to stop\u2026 or keep walking.\u003C\/p\u003E\u003Cp\u003EThat\u2019s why thinking about a space only \u201cfrom the inside out\u201d is no longer enough.\u003Cbr \/\u003E\u00a0The exterior is no longer a boundary.\u003Cbr \/\u003E\u00a0It\u2019s the first message.\u003Cbr \/\u003E\u00a0The first promise.\u003C\/p\u003E\u003Cp\u003EA fa\u00e7ade isn\u2019t just a nice frame: it\u2019s a declaration of intent.\u003Cbr \/\u003E\u00a0It speaks about the kind of brand you are, how you understand your business, and how much you care about someone else\u2019s experience.\u003C\/p\u003E\u003Cp\u003ESome brands shout from the street.\u003Cbr \/\u003E\u00a0Others whisper.\u003Cbr \/\u003E\u00a0And some \u2014the smartest ones\u2014 simply attract without asking for permission.\u003C\/p\u003E\u003Cp\u003EIt\u2019s not about size or budget.\u003Cbr \/\u003E\u00a0It\u2019s about coherence.\u003Cbr \/\u003E\u00a0About understanding that every element \u2014a graphic, a material, a texture, a light\u2014 builds an expectation.\u003C\/p\u003E\u003Cp\u003EAnd when that expectation is fulfilled as you walk through the door, something key happens:\u003Cbr \/\u003E\u00a0the brand earns credibility.\u003C\/p\u003E\u003Cp\u003EToday, designing a space isn\u2019t about filling square metres.\u003Cbr \/\u003E\u00a0It\u2019s about designing journeys.\u003Cbr \/\u003E\u00a0Guiding the eye.\u003Cbr \/\u003E\u00a0Creating a natural transition between outside and inside.\u003C\/p\u003E\u003Cp\u003EBecause when the exterior promises and the interior delivers, the experience is complete.\u003Cbr \/\u003E\u00a0And when that happens, the memory stays.\u003C\/p\u003E\u003Cp\u003EIt\u2019s not about grabbing attention.\u003Cbr \/\u003E\u00a0It\u2019s about deserving it.\u003C\/p\u003E","status":"Activo","thumbnail":"experiencia\/experiencia-thumbnail.jpg","alt_thumbnail":"When the experience begins before you even enter ","img_1":"experiencia\/experiencia-principal.jpg","alt_1":"When the experience begins before you even enter 1","img_2":"experiencia\/experiencia-2.jpg","alt_2":"When the experience begins before you even enter 2","img_3":"experiencia\/experiencia-3.jpg","alt_3":"When the experience begins before you even enter 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2026-02-03 17:45:22","updated_at":"2026-02-03 17:45:22"},{"id":"248","language_id":"3","url":"the-error-of-thinking-that-everything-can-be-copied","title":"The mistake of thinking that everything can be copied","description":"Copying is tempting: it seems fast, safe and \u201cproven.\u201d But there is a silent consequence: when all brands look alike, none stand out. Getting inspired is healthy. Replicating is laziness with good marketing.","name":"The mistake of thinking that everything can be copied","h1":"The mistake of thinking that everything can be copied","content":"\u003Cp\u003EThere\u2019s a very common trap in the world of brands:\u003Cbr \/\u003Elooking at what works\u2026 and copying it.\u003Cbr \/\u003ESame color.\u003Cbr \/\u003ESame kind of graphics.\u003Cbr \/\u003ESame \u201cstyle\u201d that seems to be trending.\u003C\/p\u003E\u003Cp\u003EAnd for a while, it works.\u003Cbr \/\u003EUntil it doesn\u2019t.\u003C\/p\u003E\u003Cp\u003EBecause when everyone looks the same, no one stands out.\u003Cbr \/\u003EAnd when everyone repeats the same formula, the impact disappears.\u003C\/p\u003E\u003Cp\u003EThe problem isn\u2019t getting inspired.\u003Cbr \/\u003EThe problem is confusing inspiration with imitation.\u003C\/p\u003E\u003Cp\u003EBrands that truly build value don\u2019t chase trends:\u003Cbr \/\u003Ethey interpret them.\u003Cbr \/\u003EThey filter them through their identity.\u003Cbr \/\u003EThey make them their own.\u003C\/p\u003E\u003Cp\u003ECopying might feel like a quick fix,\u003Cbr \/\u003Ebut in the long run it\u2019s the slowest way to grow.\u003C\/p\u003E\u003Cp\u003EWhy?\u003Cbr \/\u003EBecause people don\u2019t connect with what they\u2019ve seen a thousand times.\u003Cbr \/\u003EThey connect with what feels honest, coherent, and designed for that place, in that moment.\u003C\/p\u003E\u003Cp\u003EIn an environment saturated with stimuli, standing out isn\u2019t about being louder.\u003Cbr \/\u003EIt\u2019s about being more authentic.\u003C\/p\u003E\u003Cp\u003EThat\u2019s why designing a space \u2014a stand, a store, an experience\u2014 shouldn\u2019t start by looking at the brand next door,\u003Cbr \/\u003Ebut by looking inward:\u003Cbr \/\u003Ewho we are, what we want to say, what emotion we want to leave behind.\u003C\/p\u003E\u003Cp\u003EWhen a brand understands that, something interesting happens:\u003Cbr \/\u003Eit stops competing for attention\u003Cbr \/\u003Eand starts creating connection.\u003C\/p\u003E\u003Cp\u003EAnd in a market full of copies, that\u2019s a huge advantage.\u003C\/p\u003E","status":"Activo","thumbnail":"el-error-de-copiar\/el-error-de-copiar-thumbnail.jpg","alt_thumbnail":"The mistake of thinking that everything can be copied","img_1":"el-error-de-copiar\/el-error-de-copiar-principal.jpg","alt_1":"The mistake of thinking that everything can be copied - 1","img_2":"el-error-de-copiar\/el-error-de-copiar-2.jpg","alt_2":"The mistake of thinking that everything can be copied - 2","img_3":"el-error-de-copiar\/el-error-de-copiar-3.jpg","alt_3":"The mistake of thinking that everything can be copied - 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2026-01-27 14:45:22","updated_at":"2026-01-27 14:45:22"},{"id":"246","language_id":"3","url":"ideas-spaces-decisions-in-2025","title":"2025: a year that propelled us to go further","description":"One truth that 2025 made clear: Retail isn\u0027t competing with digital, it\u0027s competing with indifference.\nAt BASE3, we believe that it\u0027s not the \u0022right\u0022 spaces that win, but those that provoke something. Those that make you stop, look, and feel.","name":"2025: a year that propelled us to go further","h1":"2025: a year that propelled us to go further","content":"\u003Cp\u003EThere\u2019s a truth almost no one wants to say out loud:\u003Cbr\u003Eretail didn\u2019t die.\u003Cbr\u003ENot the physical store, not the point of sale, not events, not window dressing.\u003Cbr\u003EWhat died \u2014and thankfully\u2014 was mediocrity.\u003C\/p\u003E\u003Cp\u003EThe \u201cthis kind of looks fine\u201d died.\u003Cbr\u003EThe \u201cwe\u2019ll put up a few graphics and that\u2019s it\u201d died.\u003Cbr\u003EThe \u201cwhatever, nobody notices\u201d died.\u003Cbr\u003E2025 was the year that drew the line.\u003Cbr\u003EThe moment when the market separated, without mercy, those who take it seriously from those who just show up.\u003Cbr\u003EAnd we, at BASE3, chose where we want to be.\u003C\/p\u003E\u003Cp\u003EBecause this year confirmed something we already sensed:\u003Cbr\u003Ein retail, you win if you provoke, if you move people, if you make someone stop, look, touch, and feel that this space has something different.\u003Cbr\u003EThere are stores that sell\u2026 and stores that vibrate.\u003Cbr\u003EAnd those are the ones that last.\u003C\/p\u003E\u003Cp\u003EThat\u2019s why 2025 was one of those years that forces you to level up.\u003Cbr\u003ETo think through every texture, every spotlight, every 3D element, every silence.\u003Cbr\u003ETo improvise nothing.\u003Cbr\u003EBecause the difference between a correct project and a memorable one isn\u2019t the budget: it\u2019s the desire, the intention, the courage to do it right.\u003C\/p\u003E\u003Cp\u003E2025 was also the year of projects that reminded us who we are.\u003C\/p\u003E\u003Cp\u003ELike the\u003Cstrong\u003EFC Barcelona \u2013 Limited Edition with Ed Sheeran\u003C\/strong\u003E, where the street became a stage and the jersey stopped being a product and became a presence. Five strategic points, 3D elements, graphics, and a visual storytelling that spoke the language of the fan, the supporter, the one who feels.\u003C\/p\u003E\u003Cp\u003EOr the action by\u003Cstrong\u003EAdidas \u00d7 Vicio\u003C\/strong\u003E, where the urban vibe stopped being a trend and became a real environment: vinyl, carpet, neon, rhythm, and experience. A scene built with character, not a set.\u003C\/p\u003E\u003Cp\u003EOr the project with\u003Cstrong\u003EMercedes-Benz in Alcobendas\u003C\/strong\u003E, where we installed a 60-meter banner that not only communicates, but purifies the air. Photocatalytic technology, flawless printing, precision installation. A reminder that large format can also be sustainable and relevant.\u003C\/p\u003E\u003Cp\u003EOr the event of the\u003Cstrong\u003EReal Madrid \u00d7 Banco SAIB\u003C\/strong\u003E, where we turned Valdebebas into a coherent, powerful visual territory: signage, arches, pennants, panels, route. When a brand occupies the space it deserves, you can tell.\u003C\/p\u003E\u003Cp\u003EAnd as if all that weren\u2019t enough, 2025 was also the year of a natural, strategic step:\u003Cstrong\u003Ethe Base3 \u00d7 beMatrix alliance\u003C\/strong\u003E.\u003Cbr\u003EModular technology, production capacity, obsession with detail.\u003Cbr\u003EThree ingredients that, together, can only take us further.\u003C\/p\u003E\u003Cp\u003EThat alliance took real shape in our\u003Cstrong\u003EbeMatrix Local Academy\u003C\/strong\u003E, held at our exhibition warehouse in Barcelona. Two technical, hands-on training sessions where we built a full stand using the beMatrix system, explained finishes, answered questions, shared experience, and proved, piece by piece, that technique can also move people when it\u2019s executed with intent.\u003Cbr\u003EAnd, on top of that, it was the perfect moment to officially unveil our renovated warehouse: now\u003Cstrong\u003Efive times bigger\u003C\/strong\u003E, designed to see, touch, and experience the solutions before producing them. Because good ideas are understood better when you experience them.\u003C\/p\u003E\u003Cp\u003EAll of this left us with one very clear lesson:\u003Cbr\u003E\u00a0retail doesn\u2019t compete with the digital world.\u003Cbr\u003E\u00a0It competes with indifference.\u003Cbr\u003E\u00a0And the only antidote to indifference is emotion.\u003C\/p\u003E\u003Cp\u003E2025 taught us that spaces don\u2019t need more things, they need more intention.\u003Cbr\u003EThat innovation isn\u2019t a slogan, it\u2019s a daily obsession.\u003Cbr\u003EThat the brands that win aren\u2019t the ones that shout the loudest, but the ones that connect the best.\u003Cbr\u003EAnd that, when it\u2019s done with soul, the point of sale is still the place where stories become tangible.\u003C\/p\u003E\u003Cp\u003ENow it\u2019s time to look at 2026 with the same energy.\u003Cbr\u003EMore challenges, more ideas, more brands that want to move people\u2026 and even less patience for mediocrity.\u003Cbr\u003EWe\u2019ll stay where we\u2019ve always been: between creativity and execution, between what hits and what lasts.\u003C\/p\u003E\u003Cp\u003EIf you want your next story not only to be seen, but to be remembered, we\u2019re here.\u003Cbr\u003E\u00a0Ready to help you create something that vibrates.\u003C\/p\u003E\u003Cp\u003E\u003C\/p\u003E\u003Cdiv class=\u0027hytPlayerWrapOuter\u0027\u003E\u003Cdiv class=\u0027hytPlayerWrap embed-responsive embed-responsive-16by9\u0027\u003E \u003Ciframe class=\u0027embed-responsive-item\u0027 src=\u0027https:\/\/www.youtube.com\/embed\/CGLz1hTFZ7I?rel=0\u0026enablejsapi=1\u0027 frameborder=\u00270\u0027 \u003E\u003C\/iframe\u003E\u003C\/div\u003E\u003C\/div\u003E","status":"Activo","thumbnail":"2025-esp\/2025-esp-thumbnail.jpg","alt_thumbnail":"2025: a year that propelled us to go further","img_1":"2025-esp\/2025-esp-principal.jpg","alt_1":"2025: a year that propelled us to go further 1","img_2":"2025-esp\/2025-esp-2.jpg","alt_2":"2025: a year that propelled us to go further 2","img_3":"2025-esp\/2025-esp-3.jpg","alt_3":"2025: a year that propelled us to go further 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2025-12-22 08:45:22","updated_at":"2025-12-22 08:45:22"},{"id":"244","language_id":"3","url":"truth-about-retail","title":"The truth about RETAIL (that nobody wants to tell you)","description":"Retail didn\u0027t die. 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That simple.\u003C\/p\u003E\u003Cp\u003EThat\u2019s why \u003Cstrong\u003Ewarm minimalism\u003C\/strong\u003E isn\u2019t just a trend:\u003Cbr \/\u003EIt\u2019s the smart answer to a consumer overwhelmed by stimuli and lacking real connections.\u003C\/p\u003E\u003Cp\u003EClean lines, soft tones, textures that invite you to stay.\u003Cbr \/\u003E\u003Cstrong\u003EDesign that doesn\u2019t overwhelm, but moves you.\u003C\/strong\u003E\u003Cstrong\u003E\u003Cbr \/\u003E\u003C\/strong\u003E A space that breathes, that speaks your brand without needing to shout.\u003C\/p\u003E\u003Ch3\u003E\u003Cstrong\u003EThe invisible power: textiles that embrace\u003C\/strong\u003E\u003C\/h3\u003E\u003Cp\u003EThere\u2019s a trick to transforming any space without cluttering it:\u003Cbr \/\u003E\u003Cstrong\u003ETexture.\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EFabric panels, graphic curtains, backlit displays with printed textiles.\u003Cbr \/\u003EEverything adds up. 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Greater impact.\u003C\/strong\u003E\u003C\/h3\u003E\u003Cp\u003EThis isn\u2019t about decorating for decoration\u2019s sake.\u003Cbr \/\u003EIt\u2019s about designing with thought, intention, and sensitivity.\u003C\/p\u003E\u003Cp\u003EAt BASE3 we apply warm minimalism from the first sketch to the last screw.\u003Cbr \/\u003EFor brands that don\u2019t want to be just another one, but \u003Cstrong\u003Ethe one that leaves a mark.\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EDoes your store already express what you want to say?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EWrite to us and let\u2019s launch a design that connects through simplicity\u2026 and stays in people\u2019s memory\u003C\/strong\u003E.\u003C\/p\u003E","status":"Activo","thumbnail":"minimalismo\/minimalismo-thumbnail.jpg","alt_thumbnail":"Warm minimalism ","img_1":"minimalismo\/minimalismo-principal.jpg","alt_1":"Warm minimalism 1","img_2":"minimalismo\/minimalismo-2.jpg","alt_2":"Warm minimalism 2","img_3":"minimalismo\/minimalismo-3.jpg","alt_3":"Warm minimalism 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2025-07-25 23:45:22","updated_at":"2025-07-25 23:45:22"},{"id":"232","language_id":"3","url":"omnichannel-without-problem","title":"Omnichannel without a problem: sell more without going crazy","description":"Do you know what happens if you sell through a single channel in 2025? Nothing. Literally nothing. It\u0027s like opening a store in the middle of the desert and waiting in line at the door. Spoiler alert: it\u0027s not going to happen.","name":"Omnipotent for omnichannel","h1":"Omnipotent for omnichannel","content":"\u003Cp\u003E\u003Cstrong\u003EOmnichannel without the drama: sell more without losing your mind\u003C\/strong\u003E\u003Cp\u003EDo you know what happens if you only sell through one channel in 2025?\u003Cbr\u003ENothing.\u003Cbr\u003ELiterally \u003Cstrong\u003Enothing\u003C\/strong\u003E.\u003Cp\u003EIt\u2019s like opening a shop in the middle of the desert and waiting for a queue.\u003Cbr\u003ESpoiler: it won\u2019t happen.\u003Cp\u003EBecause today\u2019s customer isn\u2019t loyal to any single channel.\u003Cbr\u003EThey discover a product on Instagram.\u003Cbr\u003ETouch it in-store.\u003Cbr\u003EAsk about it via WhatsApp.\u003Cbr\u003EAnd buy it from the sofa, wearing flip-flops.\u003Cbr\u003EIf you\u0027re not part of that journey, they skip you.\u003Cbr\u003ELike a boring YouTube ad.\u003Cbr\u003EIt\u0027s no longer about having more shopfronts.\u003Cbr\u003EIt\u0027s about making \u003Cstrong\u003Esense\u003C\/strong\u003E.\u003Cbr\u003EAbout keeping everything connected.\u003Cbr\u003ESo that wherever your customer finds you, it feels like \u003Cstrong\u003Eeverything fits together.\u003C\/strong\u003E\u003Cp\u003E\u003Cstrong\u003E\u0022So, does that mean physical shops are no longer needed?\u0022\u003C\/strong\u003E\u003Cp\u003EOf course they are!\u003Cbr\u003EBut they\u2019re not just warehouses with counters anymore.\u003Cbr\u003ENow they\u2019re sets.\u003Cbr\u003EStages.\u003Cbr\u003EPlaces where customers get inspired, touch, test, and walk away with an experience (and the product).\u003Cp\u003E\u003Cstrong\u003ESo, what do we do at Base3?\u003C\/strong\u003E\u003Cp\u003EWe design and produce so all of that \u003Cstrong\u003Eactually works\u003C\/strong\u003E.\u003Cbr\u003E- Furniture\u003Cbr\u003E- Decor\u003Cbr\u003E- Temporary architecture\u003Cbr\u003E- Visual communication\u003Cbr\u003E- POS displays, 3D signage, posters, display stands\u003Cbr\u003E- Events, fairs, street marketing, fleet branding\u2026\u003Cp\u003EWherever your customer is,\u003Cbr\u003EWe\u2019ll get there.\u003Cbr\u003EAnd we\u2019ll do it with sense, style and zero hassle.\u003Cp\u003EThe customer has already changed.\u003Cbr\u003ESo has the way they shop.\u003Cbr\u003EWhat about your brand? Still stuck in 2012 or already up to date?\u003Cp\u003EAt \u003Cstrong\u003EBase3\u003C\/strong\u003E we help you think, design and build omnichannel experiences that truly connect.\u003Cbr\u003EAnd if we have a bit of fun while we\u2019re at it, even better.\u003Cp\u003EDrop us a message. Let\u2019s get started.","status":"Activo","thumbnail":"omnicanal\/omnicanal-thumbnail.jpg","alt_thumbnail":"Omnicanalidad sin dramas: vende m\u00e1s sin volverte loco ","img_1":"omnicanal\/omnicanal-principal.jpg","alt_1":"Omnicanalidad sin dramas: vende m\u00e1s sin volverte loco 1","img_2":"omnicanal\/omnicanal-2.jpg","alt_2":"Omnicanalidad sin dramas: vende m\u00e1s sin volverte loco 2","img_3":"omnicanal\/omnicanal-3.jpg","alt_3":"Omnicanalidad sin dramas: vende m\u00e1s sin volverte loco 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2025-06-25 20:45:22","updated_at":"2025-06-25 20:45:22"},{"id":"216","language_id":"3","url":"base3-bematrix-alliance-for-your-projects","title":"BASE 3 and BEMATRIX: An alliance for all your projects","description":"As a BEMATRIX partner, we now facilitate the rental of modular systems for stands and stages, simplifying logistics and reducing the carbon footprint of your events.","name":"BASE 3 and BEMATRIX: An alliance for all your projects","h1":"BASE 3 and BEMATRIX: An alliance for all your projects","content":"\u003Cp\u003EAt BASE 3, we are excited to announce our new collaboration with \u003Ca target=\u0027_blank\u0027 rel=\u0027noreferrer noopener\u0027 href=\u0027https:\/\/www.base3.net\/es\/blog\/157\/sublimacion-partners-bematrix\u0027\u003EBEMATRIX\u003C\/a\u003E in Barcelona. This alliance allows us to offer comprehensive solutions for your ephemeral projects throughout Europe, with a focus on sustainability and efficiency.\u003C\/p\u003E\u003Cp\u003EAs a BEMATRIX partner, we are now a key collection point, facilitating the rental of modular systems for stands and stages. This service not only simplifies logistics, but also contributes to reducing the carbon footprint of your events thanks to our local stock always available.\u003C\/p\u003E\u003Cp\u003EIn our large format digital graphic printing press, we use a variety of materials such as fabrics, canvas, vinyl, and wood, ensuring deliveries and installations throughout Spain. Our team, experts in sublimation printing and rigid panels, guarantees high-quality results for your visual communication needs.\u003C\/p\u003E\u003Cp\u003EWhether you need to organize a specific event or cover multiple locations across Europe, we are available 24 hours a day to customize your experience and bring your projects to life efficiently and effectively.\u003C\/p\u003E\u003Cp\u003EDiscover how this collaboration can enhance your events and projects, \u003Ca target=\u0027_blank\u0027 rel=\u0027noreferrer noopener\u0027 href=\u0027https:\/\/zoom.us\/meeting\/register\/tJArd-uuqzspGNeoJg8O81198Z2H55DQJAOF\u0027\u003ESign Up.\u003C\/a\u003E\u003C\/p\u003E","status":"Activo","thumbnail":"bematrix\/bematrix-thumbnail.jpg","alt_thumbnail":"BASE 3 and BEMATRIX: An alliance for all your projects ","img_1":"bematrix\/bematrix-principal.jpg","alt_1":"BASE 3 and BEMATRIX: An alliance for all your projects 1","img_2":"bematrix\/bematrix-2.jpg","alt_2":"BASE 3 and BEMATRIX: An alliance for all your projects 2","img_3":"bematrix\/bematrix-3.jpg","alt_3":"BASE 3 and BEMATRIX: An alliance for all your projects 3","img_4":"bematrix\/bematrix-4.jpg","alt_4":"BASE 3 and BEMATRIX: An alliance for all your projects 4","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2024-07-24 02:45:22","updated_at":"2024-07-24 02:45:22"},{"id":"209","language_id":"3","url":"importance-stands-construction-brand-experience","title":"The Importance of Stands in Building Brand and Experience","description":"In the competitive world of events and fairs, stands go beyond simple structures.","name":"The Importance of Stands in Building Brand and Experience","h1":"The Importance of Stands in Building Brand and Experience","content":"\u003Cp\u003EIn the competitive world of events and fairs, stands go beyond simple structures.\u003C\/p\u003E\u003Cp\u003EThey are true ambassadors of corporate identity and creators of impactful experiences.\u003C\/p\u003E\u003Cp\u003EOur team specializes in the design and installation of stands that not only visually attract, but also invite interaction, generating meaningful connections with the target audience.\u003C\/p\u003E\u003Cp\u003EA carefully conceived stand design is not only aesthetically appealing, but also communicates the brand essence in an impactful way. Colours, graphics, lighting and product layout become key elements that capture attention and create a lasting impression in the minds of visitors.\u003C\/p\u003E\u003Cp\u003EWell-designed stands not only visually attract, but also invite interaction. Spaces for demonstrations, free samples or interactive activities generate a constant flow of visitors, providing opportunities to engage directly with the brand.\u003C\/p\u003E\u003Cp\u003EThe location of the stand within the event can be decisive. A space strategically located in a high-traffic area maximizes exposure and interaction opportunities. Furthermore, the layout of the stand within the allocated space must facilitate circulation and ensure that it is easily accessible to visitors.\u003C\/p\u003E\u003Cp\u003EDiscover how we can manage the design, installation and dismantling of eye-catching and functional stands for your brand.\u003C\/p\u003E\u003Cp\u003ETurn your presence at events into an unforgettable experience for your clients!\u003C\/p\u003E\u003Cp\u003EWrite to us! At base3 we make your brand even bigger.\u003C\/p\u003E","status":"Activo","thumbnail":"stands-importancia\/stands-importancia-thumbnail.jpg","alt_thumbnail":"La Importancia de los Stands en la Construcci\u00f3n de Marca y Experiencia ","img_1":"stands-importancia\/stands-importancia-principal.jpg","alt_1":"La Importancia de los Stands en la Construcci\u00f3n de Marca y Experiencia 1","img_2":"stands-importancia\/stands-importancia-2.jpg","alt_2":"La Importancia de los Stands en la Construcci\u00f3n de Marca y Experiencia 2","img_3":"stands-importancia\/stands-importancia-3.jpg","alt_3":"La Importancia de los Stands en la Construcci\u00f3n de Marca y Experiencia 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2024-03-25 11:45:22","updated_at":"2024-03-25 08:45:22"},{"id":"207","language_id":"3","url":"vice-vans-ambulances","title":"VICE does it again! and leaves us speechless","description":"Another year, our client VICIO redefines the conventional and offers us its best cure for the New Year\u0027s Eve hangover: Hangover Cure is the name of this transgressive campaign, an idea so great that breaks all schemes.","name":"VICE does it again! and leaves us speechless","h1":"VICE does it again! and leaves us speechless","content":"\u003Cp\u003EAnother year, our client VICIO redefines the conventional and offers us its best cure for the New Year\u0027s Eve hangover: Hangover Cure is the name of this transgressive campaign, an idea so great that breaks all schemes.\u003C\/p\u003E\u003Cp\u003EVICIO challenged us: convert vans into ambulances, always with the unmistakable seal of the brand, and do it now! in different parts of Spain.\u003C\/p\u003E\u003Cp\u003EIn a few days we gave shape to the project and got to work it out. A fun challenge we accepted without thinking!\u003C\/p\u003E\u003Cp\u003EThe result: 20,000 hamburgers distributed as a \u0022survival kit\u0022 from these ambulance-style vans, rolling through the top cities in Spain.\u003C\/p\u003E\u003Cp\u003EBarcelona, Madrid, Valencia, M\u00e1laga, Seville and Zaragoza were able to enjoy the \u0022Hangover Cure\u0022 in action.\u003C\/p\u003E\u003Cp\u003EA spectacular start to the year thanks to this incredible collaboration with VICIO!\u003C\/p\u003E","status":"Activo","thumbnail":"vicio\/vicio-thumbnail.jpg","alt_thumbnail":"van plotting ","img_1":"vicio\/vicio-principal.jpg","alt_1":"van plotting 1","img_2":"vicio\/vicio-2.jpg","alt_2":"van plotting 2","img_3":"vicio\/vicio-3.jpg","alt_3":"van plotting 3","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2024-03-11 05:45:22","updated_at":"2024-03-11 02:45:22"},{"id":"202","language_id":"3","url":"impact-of-varnish-on-impression","title":"We invite you to learn how varnish can elevate your printing projects.","description":"Printed selectively or fully, with single or multiple layers, with a glossy or matte finish, the varnish effect generates both visual and tactile impacts. These effects often arouse the desire to get closer and feel the printed product.","name":"Exploring the Impact of Varnish on Printing","h1":"Exploring the Impact of Varnish on Printing: A Visual and Tactile Touch.","content":"\u003Cp\u003EPrinted selectively or fully, with single or multiple layers, with a glossy or matte finish, the varnish effect generates both visual and tactile impacts. These effects often arouse the desire to get closer and feel the printed product.\u003C\/p\u003E\u003Cp\u003EThe impact of the varnish is surprising, providing displays and advertising posters with a touch of class. Highlight textures and even create three-dimensional effects.\u003C\/p\u003E\u003Cp\u003EVarious types of varnish, each with unique properties, offer options to choose depending on your needs. With different printing modes, the same varnish generates various levels of gloss and tactile effects, from matte finish to high gloss, from smooth surface to 3D texture.\u003C\/p\u003E\u003Cp\u003ETransform with Base3 your ideas into impressive realities!\u003C\/p\u003E","status":"Activo","thumbnail":"barniz\/barniz-thumbnail.jpg","alt_thumbnail":"Exploring the Impact of Varnish on Printing: A Visual and Tactile Touch ","img_1":"barniz\/barniz-principal.jpg","alt_1":"Exploring the Impact of Varnish on Printing: A Visual and Tactile Touch 1","img_2":"barniz\/barniz-2.jpg","alt_2":"Exploring the Impact of Varnish on Printing: A Visual and Tactile Touch 2","img_3":"barniz\/barniz-3.jpg","alt_3":"Exploring the Impact of Varnish on Printing: A Visual and Tactile Touch 3","img_4":"barniz\/barniz-4.jpg","alt_4":"Exploring the Impact of Varnish on Printing: A Visual and Tactile Touch 4","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2023-12-04 20:45:22","updated_at":"2023-12-04 17:45:22"},{"id":"132","language_id":"3","url":"decoration-events-primavera-sound-2019-barcelona","title":"Primavera Sound Festival - Barcelona 2019","description":"Once again, spring brought us the musical festival par excellence in Barcelona, accompanied by an unbeatable climate and the best setting: the Primavera Sound 2019.","name":"Primavera Sound Festival - Barcelona 2019","h1":"Primavera Sound Festival - Barcelona 2019","content":"\u003Cp\u003EOnce again, spring brought us the musical festival par excellence in Barcelona, accompanied by an unbeatable climate and the best setting: the \u003Cstrong\u003EPrimavera Sound 2019.\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EThis festival awakens, every year, the interest of thousands of people around the world, who join the last days of the month of May in one place, the Parc del F\u00f2rum de Barcelona, \u200b\u200band with a single goal: to become lively spectators of this sound experience.\u003C\/p\u003E\u003Cp\u003EThe attractiveness of Primavera is built thanks to the \u003Cstrong\u003Erichness and diversity of genres, artists\u003C\/strong\u003E, and audiences that it brings together. Here nobody is outside. In this case \u0027more is more\u0027. For that reason, from our participation in the decoration of the event we wanted that the \u0027scenography\u0027 was to the height; that transmits the same eclectic but at the same time solid character of the festival, in an integrated way.\u003C\/p\u003E\u003Cp\u003EThe park where the festival is based since 2005 is equipped and prepared to accommodate some 65,000 people, thus having many meeting points already generated, and other perfect extensions to generate new experiences. Using this, we allow ourselves to play with the environment.\u003C\/p\u003E\u003Cp\u003EFirst we chose \u003Cstrong\u003Ecanvas and micro-perforated\u003C\/strong\u003E fabric to cover the structures of the main stages and the lighting towers. Then we put flags on the masts, and various canvases for signage. The vinyl found its place in walls, mobile devices and containers; exposing designs and vibrant colors.\u003C\/p\u003E\u003Cp\u003EOn the other hand, some sponsoring brands generated their own \u0027zones\u0027. Like the Heineken area, which we decorate with \u003Cstrong\u003Eraffia and forex foams\u003C\/strong\u003E, and a little more canvas to line the ceilings. While for the OCB area we chose to complement \u003Cstrong\u003Eforex and vinyl\u003C\/strong\u003E, generating a relaxed atmosphere.\u003C\/p\u003E\u003Cp\u003EMost of the manufactured parts had to be installed and uninstalled from the site by our experienced staff, as well as the Lotus stage, in which we combined materials such as frontlight canvas, forex and flag fabric for flagbanners. This was the most novel scenario since in this 19th edition he moved to the beach! The spectators listened to their favorite artists as they stepped on and jumped on the sand and looked at the sea. Incredible true?\u003C\/p\u003E\u003Cp\u003EWe believe that, after this note, there will be no one who can resist (at least) trampling on the dates of the next edition. Who Forewarned is forearmed\u2026\u003C\/p\u003E","status":"Activo","thumbnail":"primavera-sound-2019\/primavera-sound-thumbnail.jpg","alt_thumbnail":"decoracion de eventos primavera sound 2019 ","img_1":"primavera-sound-2019\/primavera-sound-listado.jpg","alt_1":"decoracion de eventos primavera sound 2019 listado","img_2":"primavera-sound-2019\/primavera-sound-2.jpg","alt_2":"decoracion de eventos primavera sound 2019 2","img_3":"primavera-sound-2019\/primavera-sound-3.jpg","alt_3":"decoracion de eventos primavera sound 2019 3","img_4":"primavera-sound-2019\/primavera-sound-4.jpg","alt_4":"decoracion de eventos primavera sound 2019 4","img_5":"primavera-sound-2019\/primavera-sound-5.jpg","alt_5":"decoracion de eventos primavera sound 2019 5","img_6":"primavera-sound-2019\/primavera-sound-6.jpg","alt_6":"decoracion de eventos primavera sound 2019 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-06-13 23:45:22","updated_at":"2019-06-14 09:45:22"},{"id":"131","language_id":"3","url":"sublimacion-diversity-textil-materials-ecological","title":"Sublimation and textile diversity","description":"Digital textile printing by sublimation is a very innovative tool that we have recently incorporated. This tool has given us a range of possibilities that we did not know.","name":"Sublimation and Textile Diversity","h1":"Sublimation and Textile Diversity","content":"\u003Cp\u003EIn \u003Cstrong\u003EBase3\u003C\/strong\u003E we work under the premise that there \u003Cstrong\u003Eis no \u0027THE\u0027 generic solution for every project\u003C\/strong\u003E. Each one is different and particular; and so shall the resolution also be. That generic secret formula that guarantees the guaranteed success of any action is fictitious. Therefore, our communication search comes from the plurality of options, so that, together with the client, we decide and build an image according to the expectations of these and that, in turn, also meets the needs of the brand.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EDigital textile printing by sublimation\u003C\/strong\u003E is a very innovative tool that we have recently incorporated. This tool has given us a range of possibilities that we did not know, with an infinity of textile prints. Thanks to the wide variety offered by our main supplier of raw material, Endutex. Currently known for marketing supports of all kinds, initially stood out in the textile sector. Endutex has a wide range of fabrics of its own manufacture that include \u003Cstrong\u003Eflags and microperforadas\u003C\/strong\u003E, with an excellent saturation of colors; opaque fabrics suitable for printing on both sides, facilitating its adjustment to hanging signs, or transportable frames. Continuing with the repertoire, we find one of the most novel frameworks, the adhesive, which competes closely with the lightbox fabric, designed to be retro-illuminated and dazzle wherever it is available.\u003C\/p\u003E\u003Cp\u003EAll these textiles in addition to adapting both to the retail sector, as to interior decoration, without censoring the possibility of merging into ephemeral projects, such as an event or a POP-UP store, have an X factor to highlight. We speak of its sustainable and friendly nature with the environment; forming part of the \u0027circular economy\u0027. Indispensable elements that we adopt in the current industry, and that we strive so hard to insert into our productive development. This is how Endutex under its \u003Cstrong\u003E#eco-movement\u003C\/strong\u003E generates sustainable materials and reduces energy consumption, collaborating with a cleaner and greener future for all; and, in addition, it provides us recycled raw material, without lowering the quality standards. Join our mission, with our values \u200b\u200bfocused on sustainability and reduce the negative impacts on nature. Contact us and contribute.\u003C\/p\u003E\u003Cp\u003EWe are here to assist you in what you need, and we offer you the services that you need and that we are most passionate about.\u003C\/p\u003E","status":"Activo","thumbnail":"endutex\/endutex-thumbnail.jpg","alt_thumbnail":"materiales ecologicos para sublimacion textil ","img_1":"endutex\/endutex-listado.jpg","alt_1":"materiales ecologicos para sublimacion textil listado","img_2":"endutex\/endutex-2.jpg","alt_2":"materiales ecologicos para sublimacion textil 2","img_3":"endutex\/endutex-3.jpg","alt_3":"materiales ecologicos para sublimacion textil 3","img_4":"endutex\/endutex-4.jpg","alt_4":"materiales ecologicos para sublimacion textil 4","img_5":"endutex\/endutex-5.jpg","alt_5":"materiales ecologicos para sublimacion textil 5","img_6":"endutex\/endutex-6.jpg","alt_6":"materiales ecologicos para sublimacion textil 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-06-10 22:05:49","updated_at":"2019-06-11 08:05:49"},{"id":"130","language_id":"3","url":"world-communication-universes-printables","title":"World of communication. Printable universes.","description":"At Base3 we dedicate a lot of work and time to research new and better ways to communicate. Looking to synthesize the message that the client wants to convey, and evaluating the most captivating and concrete way to reach the recipient.","name":"World of communication. Printable universes.","h1":"World of communication. Printable universes.","content":"\u003Cp\u003EThe world was never so visual, do not you think? You do not even have to go outside to verify it; just activate our cell phones and wow! colors and images with amazing clarity. Now, once we leave our homes, we find a world full of information. Posters in the streets, printed notices in the collectives, gigantographies in the buildings, brands and promotions everywhere, videos, etc. But the uncertainty that arises at the end of the day is: \u003Cstrong\u003E\u00bfwhich of all those graphic universes generated interest?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EBetter, we reformulate: for how many of them do we slow down our pace and put all our attention in looking at it and appreciating it?\u003C\/p\u003E\u003Cp\u003EWe remember the product, but not the brand? Only the colors? Of the logo itself, but do not pay attention to the descent?\u003C\/p\u003E\u003Cp\u003EWe should not worry, it is more common than it seems. But by common, we do not mean that we should not change it. At Base3 we dedicate a lot of work and time to research \u003Cstrong\u003Enew and better ways to communicate\u003C\/strong\u003E. Looking to synthesize the message that the client wants to convey, and evaluating the most captivating and concrete way to reach the recipient. We bet on creative solutions that stimulate the five senses of the user.\u003C\/p\u003E\u003Cp\u003EThis is how we rediscover \u003Cstrong\u003Ethe importance of support\u003C\/strong\u003E. Its inescapable implication in the art of communicating graphically. For this reason, our repertoire of raw material added materials and typologies of use. We also find potential in \u003Cstrong\u003Ethe canvas, whether blackout, mesh or front\u003C\/strong\u003E, they adapt very well to the decoration of events. Printed in large format without losing quality or definition, and maintaining its resistant and enduring character.\u003C\/p\u003E\u003Cp\u003EAnother \u003Cstrong\u003Every\u003C\/strong\u003E loyal material and that we could call a true \u00224x4 all terrain\u0022, is the vinyl. In all its colors and variants, it has proven to be malleable, durable and applicable to various surfaces. We also have the classic paper, to complete our \u003Cstrong\u003Efamily of soft products\u003C\/strong\u003E.\u003C\/p\u003E\u003Cp\u003EThen we have the whole \u003Cstrong\u003Euniverse of rigid materials\u003C\/strong\u003E, we speak of \u003Cstrong\u003Efoamed PVC, cardboard, board, foam, plastic corrugated, wood and acrylics among others\u003C\/strong\u003E.\u003C\/p\u003E\u003Cp\u003ENot only do we have a wide variety of these materials, but we also have flatbed printers achieving excellent results \u003Cstrong\u003Edirectly on the material\u003C\/strong\u003E. We also have white ink printing, which increases the combination of options and highlights the product in its final application.\u003C\/p\u003E\u003Cp\u003EAt \u003Cstrong\u003Ebase3\u003C\/strong\u003E we believe that support makes communication as much as the medium. And the graphic universe that we can generate is infinite.\u003C\/p\u003E\u003Cp\u003EYear after year we produce thousands of meters of printing, with the speed that your brand demands and with the best image quality.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EDo not put limits on your imagination. Let\u0027s develop your ideas together and let\u0027s stop everyone to see what your brand has to offer.\u003C\/strong\u003E\u003C\/p\u003E","status":"Activo","thumbnail":"graphics\/graphics-thumbnail.jpg","alt_thumbnail":"soporte para impresion materiales blandos y rigidos ","img_1":"graphics\/graphics-listado.jpg","alt_1":"soporte para impresion materiales blandos y rigidos lsitado","img_2":"graphics\/graphics-2.jpg","alt_2":"soporte para impresion materiales blandos y rigidos 2","img_3":"graphics\/graphics-3.jpg","alt_3":"soporte para impresion materiales blandos y rigidos 3","img_4":"graphics\/graphics-4.jpg","alt_4":"soporte para impresion materiales blandos y rigidos 4","img_5":"graphics\/graphics-5.jpg","alt_5":"soporte para impresion materiales blandos y rigidos 5","img_6":"graphics\/graphics-6.jpg","alt_6":"soporte para impresion materiales blandos y rigidos 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-05-28 00:05:49","updated_at":"2019-05-28 10:05:49"},{"id":"129","language_id":"3","url":"base3-history-communication","title":"Base3 and its 24 years in the world of visual communication","description":"Today we want you to know us a little more ... to know who we are and how we work. We want to talk to you and show you what we have learned and know how to do since 1995.","name":"Base3 and its 24 years in the world of visual communication","h1":"24 years in the world of visual communication","content":"\u003Cdiv class=\u0027hytPlayerWrapOuter\u0027\u003E\u003Cdiv class=\u0027hytPlayerWrap embed-responsive embed-responsive-16by9\u0027\u003E\u003Ciframe class=\u0027embed-responsive-item\u0027 src=\u0027https:\/\/www.youtube.com\/embed\/GUby3WRZGVM?rel=0\u0026enablejsapi=1\u0027 frameborder=\u00270\u0027 \u003E\u003C\/iframe\u003E\u003C\/div\u003E\u003C\/div\u003E\u003Cbr\u003E\u003Cp\u003E\u003Cstrong\u003EToday we want you to know us a little more ... to know who we are and how we work. We want to talk to you and show you what we have learned and know how to do since 1995.\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EWe celebrated 24 years in the world of visual communication. On the way, we expanded; We left Argentina to settle also in the old continent, Spain. We train people, we form teams. More customers chose us. We aggiornamos with new technologies. We innovate We grew up We grew more than we thought possible. But we did it!\u003C\/p\u003E\u003Cp\u003EWe are currently in Buenos Aires, Barcelona and Madrid.\u003Cbr \/\u003EOur staff is made up of approximately 90 professionals, and more than 70 external collaborators.\u003C\/p\u003E\u003Cp\u003EWe want to tell you about our specialty areas and what we do.\u003C\/p\u003E\u003Ch2\u003ERetail:\u003C\/h2\u003E\u003Cp\u003EWe produce and install any type of graphic material for the point of sale and Visual Merchandising. We work with soft materials such as vinyl, paper, canvas, etc. We also have direct printing on different rigid substrates such as wood, PAI, acrylic and corrugated plastic among others.\u003C\/p\u003E\u003Ch2\u003EOutdoor:\u003C\/h2\u003E\u003Cp\u003EPrinting on canvas front, backlight, mesh, etc. to develop outstanding outdoor advertising actions, generating a great visual impact.\u003C\/p\u003E\u003Ch2\u003EDecoration of vehicles:\u003C\/h2\u003E\u003Cp\u003EWe are referents in the partial or total vehicle plotting. We work with high-end vinyl that resist the sun and rain for years, managing to show off your brand and enhance the reach.\u003C\/p\u003E\u003Ch2\u003EDecoration for events:\u003C\/h2\u003E\u003Cp\u003EWe plan and execute distinctive environments in big events. Signage, canvas, vinyls, etc.\u003Cbr \/\u003EIndustrial design:\u003C\/p\u003E\u003Cp\u003EWe generate products with differential value. We design exhibitors with original and impacting materials. We highlight your product.\u003C\/p\u003E\u003Ch2\u003ESublimation:\u003C\/h2\u003E\u003Cp\u003EWe use the digital textile printing technique to exploit its multiple applications.\u003Cbr \/\u003EIntegral Projects\u003C\/p\u003E\u003Cp\u003ESummary of all our project and communication path; using our creative and design tools, we find solutions according to the needs of the user, characterized by the impact and visual differentiation. To achieve this, we take care of everything from design, to quality controls, color tests, time management, execution and installation. As our CEO of Spain, Carla Bonini, explained: \u0027We are present from start to finish, and ready to manage the most critical moments [...] capable of responding with maximum speed and efficiency.\u0027\u003C\/p\u003E\u003Cp\u003EWe believe in the power of ideas. We are challenged by challenges. We are nourished by the achievements of your brand.\u003Cbr \/\u003EThanks to all the team and the clients that choose us. Let\u0027s keep growing together!\u003C\/p\u003E","status":"Activo","thumbnail":"institucional\/institucional-thumbnail.jpg","alt_thumbnail":"base 3 institucional ","img_1":"institucional\/institucional-listado.jpg","alt_1":"base 3 institucional planta ","img_2":"institucional\/institucional-2.jpg","alt_2":"base 3 institucional 2","img_3":"institucional\/institucional-3.jpg","alt_3":"base 3 institucional 3","img_4":"institucional\/institucional-4.jpg","alt_4":"base 3 institucional 4","img_5":"institucional\/institucional-5.jpg","alt_5":"base 3 institucional 5","img_6":"institucional\/institucional-6.jpg","alt_6":"base 3 institucional 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-05-20 22:46:25","updated_at":"2019-05-21 08:46:25"},{"id":"128","language_id":"3","url":"gba-gastronomica-material-printed-communicational","title":"Direct printing on wood. Coating of gastronomic tables for GBA.","description":"Today we want you to know us a little more ... to know who we are and how we work. We want to talk to you and show you what we have learned and know how to do since 1995....","name":"Revaluation of spaces - Government of the City of Buenos Aires.","h1":"Revaluation of spaces - GBA.","content":"\u003Cp\u003E\u003Cstrong\u003EModernize without losing tradition. Decorate without overshadowing Empower a place, without losing the essence that characterizes it so much ... Revaluing a space, a very complex challenge!\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EA client who managed to overcome all these difficulties successfully was the Government of the City of Buenos Aires with the remodeling of the legendary \u003Cstrong\u003Emarket of San Nicol\u00e1s\u003C\/strong\u003E, under the \u003Cstrong\u003E#BACapitalGastron\u00f3mica\u003C\/strong\u003E. With more than 114 years of incessant service, but only 11 positions in activity, our client managed to revitalize the space and the trade thanks to the restructuring and contemporary setting.\u003C\/p\u003E\u003Cp\u003EIt sought to generate more jobs and expand the offer, but without losing quality. Attract new consumers (office workers, students, tourists), but paying special attention to the residents of the area who represented a loyal number of buyers.\u003C\/p\u003E\u003Cp\u003EThe result: win-win. Both merchants, neighbors, and new visitors were delighted with the change.\u003C\/p\u003E\u003Cp\u003EChange of which we were part!\u003C\/p\u003E\u003Cp\u003EWe participate in the lining of the tables that make up the new food court in the center of the market. Which have capacity for about 100 people can try the new and creative gastronomic proposals they offer. For this reason, we were able to pre-varnish the surface of the wood, and then print the original designs directly. The resolution was in perfect harmony with the rest of the fair and the aesthetics sought.\u003C\/p\u003E\u003Cp\u003EAnother similar project that we were also part of, is the coating of communication material for the Forest Dan restobar. Again the resource was direct printing on wood. But this time the surfaces were wide and varied: menus, centerpieces, and even the walls of the living room and the bar.\u003C\/p\u003E\u003Cp\u003EAlthough the projects have different histories, publics and typologies, both achieved the same objective: to revalue what is theirs. Your place, your identity. And we are infinitely happy to have been part of those small but ingenious changes that improved the atmosphere and activity of the locals.\u003C\/p\u003E","status":"Activo","thumbnail":"ga-gastronomica\/ga-gastronomica-thumbnail.jpg","alt_thumbnail":"impresion directa sobre madera ","img_1":"ga-gastronomica\/ga-gastronomica-listado.jpg","alt_1":"impresion directa sobre madera mini","img_2":"ga-gastronomica\/ga-gastronomica-2.jpg","alt_2":"impresion directa sobre madera 2","img_3":"ga-gastronomica\/ga-gastronomica-3.jpg","alt_3":"impresion directa sobre madera 3","img_4":"ga-gastronomica\/ga-gastronomica-4.jpg","alt_4":"impresion directa sobre madera 4","img_5":null,"alt_5":null,"img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-05-13 03:46:25","updated_at":"2019-05-13 13:46:25"},{"id":"1","language_id":"3","url":"architecture-commercial","title":"Unique Experiences - Commercial Architecture.","description":"The commercial architecture aims to: generate identity. And that is not limited only to the structure of a place; it includes functionality.","name":"Commercial Architecture","h1":"Unique Experiences - Commercial Architecture.","content":"\u003Cp\u003EIn each of the projects that we face from \u003Cstrong\u003EBase3\u003C\/strong\u003E, we have the fundamental premise of highlighting. We believe that it is the difference that makes us unique, and this is what we seek to generate in the brands with which we work. For this, we use commercial architecture, a concept that is far from what we would commonly think ...\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EWhat do we mean by this?\u003C\/strong\u003E\u003Cbr \/\u003EThat the commercial architecture has as its purpose: to generate identity. And that is not limited only to the structure of a place. it includes functionality, distribution, colors, aromas, sounds, textures ... Brand identity is experience. Yes, because all elections in a specific context generate a unique situation, which encourages the desire to buy there, and not anywhere else. That is why companies strive so much to achieve recognition, differentiation. So that the clients remember them, but even more, so that they return. For if a user felt comfortable and comfortable in the environment achieved, sooner or later, you will want to relive that feeling ...\u003C\/p\u003E\u003Cp\u003EWe intend to improve the shopping experience of new shoppers under the integration of designed, functional and impacting spaces, but always keeping the product as the protagonist. For the purpose of the shops, offices and their showcases, is to show and sell the product. And in this endless and changing search to provide innovative visual communication solutions, we come across the decoration in printed materials. From illustrations, traditional paintings, to walls and murals printed on materials directly. A fascinating find! A host of super-varied, versatile and resistant elements. Whether vinyl, fabric, PVC, wood, aluminum ... there will always be a material that suits the needs of each project. Like the range of ecological inks with which we print, guaranteeing quality, the best definition and sustainability.\u003C\/p\u003E\u003Cp\u003EThat\u0027s why we want to invite you to project with us. To work collaboratively in the renewal of your brand. Powering more than a product, generating memorable experiences.\u003C\/p\u003E","status":"Activo","thumbnail":"arquietectura-comercial\/arquietectura-comercial-thumbnail.jpg","alt_thumbnail":"arquitectura comercial","img_1":"arquietectura-comercial\/arquietectura-comercial-listado.jpg","alt_1":"arquitectura comercial mini","img_2":"arquietectura-comercial\/arquietectura-comercial-2.jpg","alt_2":"arquitectura comercial 2","img_3":"arquietectura-comercial\/arquietectura-comercial-3.jpg","alt_3":"arquitectura comercial 3","img_4":"arquietectura-comercial\/arquietectura-comercial-4.jpg","alt_4":"arquitectura comercial 4","img_5":"arquietectura-comercial\/arquietectura-comercial-5.jpg","alt_5":"arquitectura comercial 5","img_6":"arquietectura-comercial\/arquietectura-comercial-6.jpg","alt_6":"arquitectura comercial 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-05-01 03:46:25","updated_at":"2019-05-01 13:46:25"},{"id":"127","language_id":"3","url":"exposicion-arteterapia-malba","title":"Exhibition of Art Therapy of the MALBA","description":"The MALBA hosted the Neurorehabilitation and Social Inclusion event organized by Santa Catalina. We participate in the event with printed and tensioned canvases on structures manufactured by base3.","name":"Base3 at the exhibition of Arteterapia del MALBA","h1":"Base3 at the exhibition of Arteterapia del MALBA","content":"\u003Cp\u003E\u003Cstrong\u003EThe MALBA (Museum of Latin American Art of Buenos Aires)\u003C\/strong\u003E hosted the event Neurorehabilitation and Social Inclusion organized by \u003Cstrong\u003ESanta Catalina, a clinic specialized in rehabilitation and critical care\u003C\/strong\u003E, which took place on March 12. Paintings and pieces created in the workshops of Art and Music Therapy offered by the clinic were exhibited there.\u003C\/p\u003E\u003Cp\u003E\u0027\u003Cem\u003EThe workshops are a space where patients can socialize, share moments, express themselves, for me, they improve their mood, and that allows them to respond better to other therapies\u003C\/em\u003E,\u0027 said \u003Cstrong\u003EGustavo D\u0027Apice, Arteterapeuta de Santa Catalina\u003C\/strong\u003E.\u003C\/p\u003E\u003Cp\u003EArt therapy has proven to be a super therapeutic and effective discipline for this type of pathologies where it is sought to stimulate the patient and his nervous system. The exposed works are an exteriorization of unconscious and emotional material of patients, which took shape through the plastic language.\u003C\/p\u003E\u003Cp\u003EOur participation from \u003Cstrong\u003EBase3\u003C\/strong\u003E was to print and place two gigantographies (3 x 3 mts) of two works by ex-patients, and other smaller patient and ex-patient pictures of the clinic.\u003C\/p\u003E\u003Cp\u003E\u0027\u003Cem\u003EThe canvases and structures worked perfectly, and they really looked great in the space, so I thank them and congratulate them for the work!\u003C\/em\u003E\u0027 Said \u003Cstrong\u003EEsteban Bavoleo, Institutional Communicator of Santa Catalina\u003C\/strong\u003E.\u003C\/p\u003E\u003Cp\u003EWe appreciate the Clinic\u0027s confidence in us. And we are delighted to have been able to participate from our place in this exciting experience.\u003C\/p\u003E","status":"Activo","thumbnail":"malba\/malba-thumbnail.jpg","alt_thumbnail":"Base3 en la exposici\u00f3n de Arteterapia del MALBA ","img_1":"malba\/malba-listado.jpg","alt_1":"Base3 en la exposici\u00f3n de Arteterapia del MALBA mini","img_2":"malba\/malba-2.jpg","alt_2":"Base3 en la exposici\u00f3n de Arteterapia del MALBA 2","img_3":"malba\/malba-3.jpg","alt_3":"Base3 en la exposici\u00f3n de Arteterapia del MALBA 3","img_4":null,"alt_4":null,"img_5":null,"alt_5":null,"img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-04-30 03:42:08","updated_at":"2019-04-30 13:42:08"},{"id":"126","language_id":"3","url":"stand-mobile-world-congress","title":"Stand Decoration in Mobile World Congress","description":"We perform the installation in situ of all the pieces in 3 days of incessant work. Fortunately the final result of the stand was impeccable and highly praised","name":"Present at the MWC 2019","h1":"Present at the MWC 2019","content":"\u003Cp\u003EThe renowned annual event of telecommunications and smartphones, \u003Cstrong\u003EMobile World Congress (MWC)\u003C\/strong\u003E, was once again based at the Fira de Barcelona, \u200b\u200bSpain. In its 4 days of exhibition (25 to 28 February) more than 109,000 people from different parts of the world toured 8 pavilions with the most advanced and innovative technology on intelligent connectivity.\u003C\/p\u003E\u003Cp\u003EOur participation in the fair was through our client \u003Cstrong\u003EContemporanea Eventi\u003C\/strong\u003E (excellent company of design, construction and assembly of stands) with which we produced and installed the complete stand of \u003Cstrong\u003ETCL\u003C\/strong\u003E, integrated by \u003Cstrong\u003EAlcatel, BlackBerry and CROSSCALL\u003C\/strong\u003E.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003ETCL\u003C\/strong\u003E had an exhibition area, a bar and 13 meeting rooms within the stand. For the setting, we made a total of 23 printed fabrics in \u003Cstrong\u003Esublimation\u003C\/strong\u003E; those that got the most attention from the public were the backlight printing with its characteristic luminosity. We also made the printing of two\u003Cstrong\u003E backlight canvases\u003C\/strong\u003E for the main trapeze of the stand and the pressroom.\u003C\/p\u003E\u003Cp\u003EWe did not miss the use of corporeals made of 40mm eva rubber and painted with the respective color to each brand. For the furniture of exhibition of product we opted for \u003Cstrong\u003EPVC of 10mm\u003C\/strong\u003E and printed \u003Cstrong\u003Evinyl\u003C\/strong\u003E was arranged in different places of the stand with informative character. At the bar, we installed a 15m2 carpet that ran the entire bar.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EWe perform the installation in situ of all the pieces in 3 days of incessant work\u003C\/strong\u003E. Fortunately the final result of the stand was impeccable and highly praised. We congratulate the work of our employees and we thank once again the trust of our customers.\u003C\/p\u003E","status":"Activo","thumbnail":"mwc\/mwc-thumbnail.jpg","alt_thumbnail":"stand mobile world congress ","img_1":"mwc\/mwc-listado.jpg","alt_1":"stand mobile world congress mini","img_2":"mwc\/mwc-2.jpg","alt_2":"stand mobile world congress 2","img_3":"mwc\/mwc-3.jpg","alt_3":"stand mobile world congress 3","img_4":"mwc\/mwc-4.jpg","alt_4":"stand mobile world congress 4","img_5":null,"alt_5":null,"img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-04-23 05:42:08","updated_at":"2019-04-23 15:42:08"},{"id":"123","language_id":"3","url":"sublimation-textile","title":"Digital textile printing by sublimation","description":"The sublimation printing process consists of a process by which the inks are printed on a transfer paper","name":"Sublimation Textile","h1":"Sublimation | A technological marvel","content":"\u003Cp\u003EDigital printing is increasingly present in everything that surrounds us. Until today we could enjoy this technology in our homes with a mere print of a document, in the doctor\u0027s office looking through all those information brochures, in the streets with all those overlapping posters, in the bus shelters and in a long etc. Advertising is probably the one that has taken most advantage, until today, to digital printing, but it was expected that technological advances in the printing sector would involve entering into this wonderful world of the digital era to sectors such as architecture, interior design or even fashion.\u003C\/p\u003E\u003Cp\u003EIn the latest edition of FESPA 2018 in Berlin, we could see how 2 apparently opposite industries collaborated in a joint project: Digital printing by sublimation in fabrics for haute couture collections. The designer Richard Quinn presented his new collection with prints printed by digital printing, filling the space with color, light and textures.\u003C\/p\u003E\u003Cp\u003EAt the same time, we could also see in the last edition of Hostelco 2018 in Barcelona, \u200b\u200bas the architecture and design studio Boma, together with the interior designer Carmen Mart\u00ed, revolutionized the event with a somewhat peculiar proposal of a hotel room. Its walls, ceiling and bed submerged you to a parallel world, with designs, in this case, of waves of the sea printed on their tissues by means of a digital printer by sublimation. They managed to recreate the perfect scenario to not only enjoy a night of tranquility but giving the user the possibility of living a sensory experience in their rooms.\u003C\/p\u003E\u003Cp\u003EIt is because of such extraordinary ideas that in Base 3, we wanted to unite this creative endless offering the possibility to our customers to reinvent themselves with the technology that makes it possible to create these designs full of light and color, digital printing by sublimation.\u003C\/p\u003E\u003Cp\u003EBut what does it really consist of and what makes it special? The impression by sublimation comes stomping and undoubtedly symbolizes one of the most effective methods to create a wide variety of customizable textile products and on demand.\u003C\/p\u003E\u003Cp\u003EThis technology allows to transfer a print or photograph on a polyester fabric offering a high quality and a wide variety of designs.\u003C\/p\u003E\u003Ch2\u003EThe process\u003C\/h2\u003E\u003Cp\u003EThe process of sublimation printing consists of a process by which the inks are printed on a transfer paper or directly on a coated polyester fabric by an inkjet printer prepared for that purpose.\u003C\/p\u003E\u003Cp\u003EThe inks are then transferred from the support to an object or fabric by the action of heat and the pressure exerted by a thermal press.\u003C\/p\u003E\u003Cp\u003ESublimation only works on at least 80% polyester composite fabrics or on special items made of polyester or coated with this material.\u003C\/p\u003E\u003Cp\u003EWhen applying heat and pressure, the ink sublimates (becomes gas) and then the polyester absorbs it.\u003C\/p\u003E\u003Cp\u003EThe result is an impression that is part of the fabric or coating, does not fade or wear easily, has no texture or weight, so it does not touch or scratch.\u003C\/p\u003E\u003Cp\u003EIn Base 3, we have acquired one of the best sublimation digital textile printing machines on the market, the EFI VUTEK \u00ae FabriVU capable of printing on a 3m wide surface. It offers everything you need to produce high quality images at industrial speeds, with low cost and high profitability.\u003C\/p\u003E\u003Ch2\u003EAdvantage\u003C\/h2\u003E\u003Cul\u003E\u003Cli\u003EHigh water resistance\u003C\/li\u003E\u003Cli\u003EResistance to UVA rays\u003C\/li\u003E\u003Cli\u003EThe inks are odorless\u003C\/li\u003E\u003Cli\u003EWater-based inks so their pollution to the environment is much lower\u003C\/li\u003E\u003Cli\u003EIt allows to generate short production runs, being able to generate several designs in the same run.\u003C\/li\u003E\u003Cli\u003EIt does not occupy space in its transport since it can be folded and does not wrinkle.\u003C\/li\u003E\u003Cli\u003EPrinting and customization on polyester fabrics (PES)\u003C\/li\u003E\u003C\/ul\u003E\u003Ch2\u003EApplications\u003C\/h2\u003E\u003Cul\u003E\u003Cli\u003EVaried displays, such as Photocall, light boxes, PopUp stores, stands, etc.\u003C\/li\u003E\u003Cli\u003EFabric printing backlight, blackout, display and flags.\u003C\/li\u003E\u003Cli\u003ETo apply in the systems of profiles of aluminum, decorating ceilings, walls or separating spaces.\u003C\/li\u003E\u003Cli\u003EPrinting on acoustic fabric to soundproof a room.\u003C\/li\u003E\u003Cli\u003ECustomization of cushions, puffs, hammocks, armchairs, curtains, etc. for events, retail sector or interior design.\u003C\/li\u003E\u003C\/ul\u003E\u003Ch2\u003EOur proposal\u003C\/h2\u003E\u003Cp\u003EWith this acquisition we want to give our clients the opportunity to surprise, to create unimaginable spaces in their offices, events, stands, stores or shopping centers offering an experience to its users, beyond a mere decoration.\u003C\/p\u003E\u003Cp\u003EWe believe that innovation is a matter of attitude and technology does not scare us but gives us the strength to grow, that is why we are one of the few companies in Spain that has this technological marvel with the intention of revolutionizing the architecture sector, the decoration of interiors, the hotel industry, the rettail sector and the world of events.\u003C\/p\u003E\u003Ch4\u003EDO WE START TO CREATE?\u003C\/h4\u003E","status":"Activo","thumbnail":"sublimacion\/sublimacion-thumbnail.jpg","alt_thumbnail":"sublimacion textil","img_1":"sublimacion\/sublimacion-listado.jpg","alt_1":"sublimacion textil mini","img_2":"sublimacion\/sublimacion-2.jpg","alt_2":"sublimacion textil 2","img_3":"sublimacion\/sublimacion-3.jpg","alt_3":"sublimacion textil 3","img_4":"sublimacion\/sublimacion-4.jpg","alt_4":"sublimacion textil 4","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-02-01 09:40:00","updated_at":"2019-02-01 17:40"},{"id":"124","language_id":"3","url":"new-facade-of-base3-barcelona","title":"New Facade of base3 Barcelona.","description":"We change the look of our facilities in Barcelona and we want to share with you the experience and the result.","name":"We renew the Facade of our Plant in Barcelona","h1":"New Facade of base3 Barcelona.","content":"\u003Cp\u003EDid you know that the front of your business can look so shocking? And if we tell you that apart we use a material of great resistance, that withstands the inclemencies of the time and that adapts to the imperfections and rugosities of different surfaces? Incredible true?\u003C\/p\u003E\u003Cp\u003EWe change the look of our facilities in Barcelona and we want to share with you the experience and the result.\u003C\/p\u003E\u003Cp\u003EUnlike other countries, the facades of companies in general are not taken into account as communication media, keeping in mind the inauguration of one of our headquarters in Barcelona, \u200b\u200bwe decided to create a large mural printed and installed by our team that covers the entire from the front of the new facade. For this project we use more than 450 m2. of material.\u003C\/p\u003E\u003Cp\u003EWe also wanted this important printed surface to have an artistic and quality component, therefore we have the design of Victor Heras and Ezequiel Melero. Emulating the well-known Wynwood Arts District, which is the nerve center of offices, condominiums and artistic activity of museums and art galleries.\u003C\/p\u003E\u003Cp\u003EThe exterior walls are made of concrete with exposed aggregate, it is therefore a rough surface and we had to look for a self-adhesive sheet, that can be printed and suitable for interperies that will adapt to the concrete type of stone.\u003Cbr \/\u003EThe film that was adapted to our needs is found in the German manufacturer Aslan and was supplied by our supplier Nova Prisma.\u003C\/p\u003E\u003Cp\u003EIt is DPF 45 film, an opaque, white film with a special adhesive that adapts to the roughness of the stones and exterior facades.\u003Cbr \/\u003EIt is applied with heat and with roller to achieve a perfect adaptation and adhesion. Its finish is so perfect, it is confused with the paint finish.\u003C\/p\u003E\u003Cdiv class=row mt-5\u0027\u003E\u003Cdiv class=\u0027col-md-12\u0027\u003E\u003Cdiv class=\u0027nosotros_video wow zoomIn mb-5\u0027\u003E\u003Cdiv class=\u0027hytPlayerWrapOuter\u0027\u003E\u003Cdiv class=\u0027hytPlayerWrap embed-responsive embed-responsive-16by9\u0027\u003E\u003Ciframe class=\u0027embed-responsive-item\u0027 src=\u0027https:\/\/www.youtube.com\/embed\/AblE3-lazF4?rel=0\u0026enablejsapi=1\u0027 frameborder=\u00270\u0027 \u003E\u003C\/iframe\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E","status":"Activo","thumbnail":"nueva-fachada\/nueva-fachada-thumbnail.jpg","alt_thumbnail":"nueva fachada de base3 barcelona","img_1":"nueva-fachada\/nueva-fachada-listado.jpg","alt_1":"nueva fachada de base3 barcelona mini","img_2":"nueva-fachada\/nueva-fachada-2.jpg","alt_2":"nueva fachada de base3 barcelona 2","img_3":"","alt_3":"","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2019-02-01 09:40:00","updated_at":"2019-02-01 17:40"},{"id":"119","language_id":"3","url":"interview-carla-bonini-ceo-de-base3-espana-ar","title":"Interview with Carla Bonini, CEO of Base3 Spain","description":"Carla Bonini, CEO of Base3 Spain, brings us up to date on the latest trends in the large format digital printing sector.","name":"Interview with Carla Bonini","h1":"Interview with Carla Bonini, CEO of Base3 Spain","content":"\u003Ch3\u003ECarla Bonini, CEO of Base3 Spain, tells us how she has lived the international expansion of Base3 since its inception in Argentina and updates us on the latest trends in the large format digital printing sector.\u003Cbr \/\u003ESince arriving in Barcelona in 2002, Base3 has not stopped growing in Spain and just a few days ago it has just opened a new ship in Barcelona, \u200b\u200bexpanding its facilities in Barcelona.\u003C\/h3\u003E\u003Cp\u003E\u003Cstrong\u003E1. After 16 years of presence in Spain, how would you assess the trajectory of Base3 throughout all these years?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EBase3 was born in Argentina in 1995 and seven years later, in 2002, it arrived in Barcelona. In a short time we also opened in Madrid, seeing that in Spain we had a great business opportunity. There were few printing companies dedicated to large format and we saw that the service that we could offer would be assured success, providing agility and involvement to our customers in all jobs. In this way, in just 3 years, we went from having a ship and a machine, to forming a team of 60 people and having five printing machines and 4 warehouses with finishing machines.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E2. What kind of graphic services do you offer?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EIn addition to printing in large format, we carry out integral projects in the retail sector, we work on the proposal and decoration of shop windows, interior design, at the same time we make plotting of vehicles, events, printing and placement of tarpaulins on facades.\u003Cbr \/\u003EIn each of the services we offer, we carry out a preliminary study to advise the client, and in some cases, as in the case of the assembly of an event, we survey the place in order to see the dimensions, the materials that are can use, to produce and adapt or create the originals. Therefore, we take care of all phases, survey, production, installation and removal. We are present from beginning to end, and willing to manage the most critical moments. At this time, it is when we are able to respond with maximum speed and efficiency.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E3. What is the client profile that comes to work with Base3?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EWe work with all types of clients, especially with large companies and multinationals. We are focused on all sectors, so our customers are very varied. Some examples: in the sports world we work with Real Madrid. We work with Lidl, Carrefour, Heineken, etc. In the retail sector, we have clients such as Mango, Desigual, Bershka, and the automotive sector with Mercedes Benz, BMV, Volkswagen, among others.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E4. It seems that large format printing lives a golden age. What do you think is due?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EPrinting applications today are great allies for all sectors, because they adapt quickly to any surface and space. Its production is increasingly agile and new graphic technologies and the wide variety of printing media have become essential resources to achieve a good campaign, excellent decoration and adapt well to the dynamics of the shops, as well as to the Promotional periods that change annually. The quality of the materials that can now be printed is really excellent, you have a\u003Cbr \/\u003Epromotional range, but you also have many high quality options for spectacular productions.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E5. You have told us that you work for companies of all sectors, but which of them is entering with more force in the digital impressesion of big format?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EI would mainly highlight the retail, interior design and events sector due to the variety of supports and the possibility of carrying out turnkey projects.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E6. We know that you are always looking for new printing solutions. Could you tell us some of the novelties with which you are working at this time?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EIn Germany, a pioneer in printing trends, the current canvas of pvc is being discontinued and fabric is being opted for. Currently in Base 3, we are beginning to work with different printed fabrics that are beginning to be a trend in Spain and we are betting on a profile system that allows us to decorate complete rooms using this type of fabrics.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E7. They have ecological printing technology with HP Latex Printers (Ecological Latex Inks). What are your strengths and how does this technology differ from the rest?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EOur customers look for a fast impression, the best possible production cost along with a high definition and quality in the impressions. In addition, the sensitivity of companies with respect to the care of the environment and sustainability is increasing. For these reasons we use this technology, although it should be noted that not everything can be printed with ecological printers. One advantage of printing with this technology is that it prints in almost photographic definition. It is also important to note that the inks of this Latex printer are in oily unlike UVI inks, solvents or ecosolvent, although over time it disappears. On the other hand, the limitation of this printer is that you can only print on media suitable for this type of technology. The materials should be as smooth as possible.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E8. What are the challenges facing the large format digital printing sector today?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EThe biggest challenge in our sector is the speed of service. You can have the best machines, but the most important thing is to be able to give a fast and efficient service to the client. It is a mistake to think that buying the latest printing technology is going to make you better and have more customers.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003E9. Finally, we would like to know what trends will mark the future of the large format?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EThere will be a transformation influenced by new technologies. In my opinion, there will be fewer companies, but more capable and there will be an integration of certain services that are now contracted separately. The \u0022turnkey\u0022 service will be more complete and the client will be given a 360\u00ba service, we will have to continue incorporating new business units so that the large format continues to evolve.\u003C\/p\u003E","status":"Activo","thumbnail":"entrevista-carla\/entrevista-carla-thumbnail.jpg","alt_thumbnail":"entrevista carla bonini ceo de base3 espana ar","img_1":"entrevista-carla\/entrevista-carla-listado.jpg","alt_1":"entrevista carla bonini ceo de base3 espana ar mini","img_2":"entrevista-carla\/entrevista-carla-2.gif","alt_2":"entrevista carla bonini ceo de base3 espana ar 2","img_3":"","alt_3":"","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-06-22 07:03:00","updated_at":"2018-06-22 17:03"},{"id":"118","language_id":"3","url":"you-mark-in-view-of-all-plot-auto","title":"plot of car decoration vinyl for car","description":"Vehicle decoration is an ultra-accurate tactic of brand promotion in motion. Customize your vehicle or your fleet.","name":"plot of car decoration vinyl for car","h1":"Your brand in view of all ...","content":"\u003Cp\u003EWho did not analyze their competition at some time? In order to understand their progress and elucidate effective and far-reaching measures, possible to implement our own business.\u003C\/p\u003E\u003Cp\u003EWhile there are many factors that influence the impact of a brand, advertising is an unavoidable aspect, whatever the service or product that is offered. That is why today we present a medium that sometimes goes unnoticed, but has an impact that is hardly comparable. We refer to the personalization of vehicles.\u003C\/p\u003E\u003Cp\u003EBecause ... who did not read, consciously or unconsciously, the plot of a car waiting for the traffic light to change to green? Or when crossing the street? In front of the cafe where he was?\u003C\/p\u003E\u003Cp\u003EYes, it happened to all of us and it happens to us. This is because the decoration of the vehicle is an ultra-accurate tactic of brand promotion in motion. A plot with a good design can be one of the best investments when it comes to boosting the scope of your company. And its cost in relation to its durability is insurmountable, compared to what may come out the payment of advertising space.\u003C\/p\u003E\u003Cp\u003EAt the same time, it offers protection to the vehicle, since all the variety of materials that we use for the decoration of vehicles (whether premium vinyl, carbon fiber, transparent, reflective vinyl) are resistant to wear, as well as the UV inks used They are of premium quality, giving stability and prolonged durability to the colors.\u003C\/p\u003E\u003Cp\u003EThe displacement of the decorated vehicle is the great promotional differential that this marketing action has. Reaching an extraordinary number of potential customers (passers-by, drivers) who are captivated by the brand\u0027s message.\u003C\/p\u003E\u003Cp\u003ECustomize your vehicle or your fleet and expand the communication of your brand and products, with the excellent materials and the best professional installation that Base3 has to offer.\u003C\/p\u003E","status":"Activo","thumbnail":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-thumbnail.jpg","alt_thumbnail":"tu marca en vista de todos ploteo auto","img_1":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-listado.jpg","alt_1":"tu marca en vista de todos ploteo auto mini","img_2":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-2.jpg","alt_2":"tu marca en vista de todos ploteo auto 2","img_3":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-3.jpg","alt_3":"tu marca en vista de todos ploteo auto 3","img_4":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-4.jpg","alt_4":"tu marca en vista de todos ploteo auto 4","img_5":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-5.jpg","alt_5":"tu marca en vista de todos ploteo auto 5","img_6":"tu-marca-vista-por-todos\/tu-marca-vista-por-todos-6.jpg","alt_6":"tu marca en vista de todos ploteo auto 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-06-22 06:22:00","updated_at":"2018-06-22 16:22"},{"id":"117","language_id":"3","url":"avery-dennison-y-base3-plotean-las-oficinas-de-fly-bondi","title":"Avery and Base3 plot the offices of FlyBondi","description":"Avery decoro offices of the new low cost company of Argentina. Base3 participated in the printing and placement of the pieces.","name":"Avery and Base3 plot the offices of FlyBondi","h1":"Avery Dennison and Base3 plot the offices of FlyBondi","content":"\u003Cp\u003EThe referential brand in self-adhesive materials consolidated its alliance with the new low cost company in Argentina, showing the potential, functionality and versatility of its products in the decoration of its offices. Base3 participated in the printing and placement of the pieces.\u003C\/p\u003E\u003Cp\u003EAvery Dennison wanted to break with the traditionality of their communications and show their products in a different way, that is why, he considered that Base3 would be an ideal partner since with his experience in the graphic market he would be able to show his ideas and concepts in his maximum expression .\u003C\/p\u003E\u003Cp\u003E\u0027For BASE 3 this work was relevant because we were able to work with two important clients within its areas: FlyBondi, which starts a development of its business, with great innovation in the market, breaking with all the molds. like Avery Dennison, with this type of shared actions, client \/ supplier, that allows us to show different capacities. We tested the latest acquisition in printing, the HP Latex 3500 printer an excellent choice in large format printing that is also ecological, \u0027said Pablo Marin, Base Sales Manager 3.\u003C\/p\u003E\u003Cp\u003EAvery Dennison has products that offer great flexibility that makes them easy to adapt to the exterior as interior of all types of buildings and spaces. Punctually, four types of materials were used for the FlyBondi offices: HP 700 series, PC 500 series, MPI 3000 series, DOL 3000 series.\u003C\/p\u003E\u003Cp\u003E\u0027We are very happy with how our offices were with the plot. Both the graphics, materials and placement were excellent, \u0027said Federico Suarez, Marketing Director of FlyBondi.\u003C\/p\u003E","status":"Activo","thumbnail":"fly-bondi\/fly-bondi-thumbnail.jpg","alt_thumbnail":"avery dennison y base3 plotean las oficinas de fly bondi","img_1":"fly-bondi\/fly-bondi-listado.jpg","alt_1":"avery dennison y base3 plotean las oficinas de fly bondi mini","img_2":"fly-bondi\/fly-bondi-2.jpg","alt_2":"avery dennison y base3 plotean las oficinas de fly bondi 2","img_3":"fly-bondi\/fly-bondi-3.jpg","alt_3":"avery dennison y base3 plotean las oficinas de fly bondi 3","img_4":"fly-bondi\/fly-bondi-4.jpg","alt_4":"avery dennison y base3 plotean las oficinas de fly bondi 4","img_5":"fly-bondi\/fly-bondi-5.jpg","alt_5":"avery dennison y base3 plotean las oficinas de fly bondi 5","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-05-21 04:55:00","updated_at":"2018-05-21 14:55"},{"id":"125","language_id":"3","url":"integral-projects","title":"Integral Projects","description":"In base3 we set as objective for each project, to achieve that the communication of the brands obtain the greatest visual impact.","name":"Integral Projects","h1":"Integral Projects","content":"\u003Ch2\u003ECOMPREHENSIVE PROJECTS\u003C\/h2\u003E\u003Cp\u003EIN BASE3, WE SET AS OBJECTIVE FOR EACH PROJECT, TO GET COMMUNICATION OF THE BRANDS TO OBTAIN THE GREATEST VISUAL IMPACT. WE PROVIDE EFFECTIVE AND INNOVATIVE SOLUTIONS ADAPTED TO THE NEEDS OF OUR CLIENTS.\u003C\/p\u003E\u003Cp\u003EWe provide tailor-made solutions for professionals in charge of communication and image in store openings, renovation and integral architecture and ambience projects.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EWE USE CREATIVE THINKING AND DESIGN TO GENERATE INNOVATIVE BRAND EXPERIENCES\u003C\/strong\u003E\u003Cbr \/\u003EThrough different physical supports, focused on the needs of the user, understanding the objectives of each project.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EVISUAL IMPACT FOR THE COMMUNICATION OF BRANDS.\u003C\/strong\u003E\u003Cbr \/\u003EWe generate new ideas that offer consumers a different brand experience. We apply knowledge, technology and the latest market trends in the production of graphic elements for communication and decoration.\u003C\/p\u003E\u003Cp\u003EProduction and installation of facades and signage in general.\u003C\/p\u003E\u003Ch3\u003E\u003Cbr \/\u003EWE THINK AND POTENTIATE THE COMMUNICATION OF BRANDS\u003C\/h3\u003E","status":"Activo","thumbnail":"proyectos-integrales\/proyectos-integrales-thumbnail.jpg","alt_thumbnail":"integrales","img_1":"proyectos-integrales\/proyectos-integrales-listado.jpg","alt_1":"integrales mini","img_2":"proyectos-integrales\/proyectos-integrales-2.jpg","alt_2":"proyectos integrales outdoor","img_3":"proyectos-integrales\/proyectos-integrales-3.jpg","alt_3":"proyectos integrales retail","img_4":"proyectos-integrales\/proyectos-integrales-4.jpg","alt_4":"proyectos integrales vehiculos","img_5":"proyectos-integrales\/proyectos-integrales-5.jpg","alt_5":"proyectos integrales eventos","img_6":"proyectos-integrales\/proyectos-integrales-6.jpg","alt_6":"proyectos integrales","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-05-16 14:00:00","updated_at":"2018-05-17 00:00"},{"id":"116","language_id":"3","url":"systems-printing-copying-manual-rip-boiler","title":"Printing systems: manual to Rip Caldera","description":"Have you ever wondered how we got from the old SERIGRAFIA printing systems to process images with a RIP like EL CALDERA?","name":"Printing systems: manual to Rip Caldera","h1":"Printing systems: manual to Rip Caldera","content":"\u003Cp\u003E\u003Cstrong\u003EHave you ever wondered how we got from the old SERIGRAFIA printing system to process images with a RIP like EL CALDERA with hundreds of functions for the DIGITAL PRINTING system?\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EFrom the beginning of writing it was necessary to make copies only that at that time there were copyists who dedicated their lives to reproducing texts by hand. In the fifth century, the first printing system appeared: serigraphy. This was a completely handmade method that consisted in the carving of wooden molds. This process was the attraction of the moment but with time the need arose to accelerate the production and avoid the erosion of the molds. This is how Gutemberg arrived in the middle of the 6th century to revolutionize the way of conceiving printing. His idea was to create mobile types, that is, have the entire alphabet and that each letter is a different item in this way you could compose any text, you just had to place each letter in its place to form words and phrases. This type of printing was called typography and it was only the beginning.\u003C\/p\u003E\u003Cp\u003EWith the passage of time, the printing systems were adapted to new technologies. Linotype, continuous rotary printing, gravure and lithography are some of the methods that are part of the story. Nowadays, the most used types of printing are others, such as, for example, silk-screen printing, which is a technique that consists in recording images by means of a silk screen or very fine wire mesh, flexography, a printing method mostly used for packaging that works with rotary and uses rubber plates and water-based inks that dry faster or Offset Printing, a system that works with a four-channel color mode known as CMYK and uses aluminum plates that transfer an image on a rubber \u0022blanket\u0022, and then roll that image on the printing surface.\u003C\/p\u003E\u003Cp\u003E\u003Cstrong\u003EDIGITAL PRINTING\u003C\/strong\u003E\u003C\/p\u003E\u003Cp\u003EAnother printing system that we have not mentioned yet and today is the most usual is digital. This method reproduces high definition digital images on surfaces such as photographic paper, vinyls, fabrics, plastics, wood, corrugated plastic etc.\u003C\/p\u003E\u003Cp\u003EIn \u003Cstrong\u003EBase3\u003C\/strong\u003E, in addition to having these modern printing methods we have incorporated a software called Rip Caldera that manages to unify the printing systems achieving an optimization in the consumption of inks. This allows a high quality printing that maintains the visual precision of the original colors and also helps the same work to remain the same even if it is printed in different periods of time. In addition, this software can print and RIP while preparing the design, nesting, cutting and color matching of other jobs that are sent to print. The Caldera RIP interface has been carefully designed to provide optimal ergonomics.\u003C\/p\u003E","status":"Activo","thumbnail":"sistemas-impresi\u00f3n\/sistemas-impresi\u00f3n-thumbnail.jpg","alt_thumbnail":"sistemas impresion copia manual rip caldera","img_1":"sistemas-impresion\/sistemas-impresion-listado.jpg","alt_1":"sistemas impresion copia manual rip caldera mini","img_2":"sistemas-impresion\/sistemas-impresion-2.jpg","alt_2":"sistemas impresion copia manual rip caldera 2","img_3":"sistemas-impresion\/sistemas-impresion-3.jpg","alt_3":"sistemas impresion copia manual rip caldera 3","img_4":"sistemas-impresion\/sistemas-impresion-4.jpg","alt_4":"sistemas impresion copia manual rip caldera 4","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-05-11 04:40:00","updated_at":"2018-05-11 14:40"},{"id":"115","language_id":"3","url":"base3-incorporo-el-software-boiler","title":"Meet our new Caldera printing software.","description":"the ripping software Caldera manages to unify the digital printing systems achieving an optimization in the consumption of inks.","name":"Meet our new Caldera printing software.","h1":"Base3 incorporated the Caldera software","content":"\u003Cp\u003EIn \u003Cstrong\u003EBase3\u003C\/strong\u003E we incorporated the software for ripping Caldera, which managed to unify our printing system achieving an optimization in the consumption of inks. This allows a high quality printing that maintains the visual precision of the original colors and also helps the same job to remain the same even if it is printed in different time periods.\u003C\/p\u003E\u003Cp\u003EThis software was developed for medium to high volumes with multiple devices, including flat and extra-large bed formats. It offers speed, reliability and flexibility and also has the possibility of adding additional modules. All these tools are controlled from a simple and intuitive interface, which allows you to manage your production quickly, easily and without problems from start to finish.\u003C\/p\u003E\u003Cp\u003EOn the other hand, the Caldera rip can be complemented with InkPerformer, a system that allows to calculate a new combination of colors that decreases the amount of ink used. It is easy to implement and use, improves the neutrality of grays and generates a quick return on investment as it helps reduce the cost of your ink consumption.\u003C\/p\u003E","status":"Activo","thumbnail":"software-caldera\/software-caldera-thumbnail.jpg","alt_thumbnail":"base3 incorporo el software caldera","img_1":"software-caldera\/software-caldera-listado.jpg","alt_1":"base3 incorporo el software caldera mini","img_2":"software-caldera\/software-caldera-2.jpg","alt_2":"base3 incorporo el software caldera 2","img_3":"","alt_3":"","img_4":"","alt_4":"","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-05-11 03:13:00","updated_at":"2018-05-11 13:13"},{"id":"113","language_id":"3","url":"we-went-audited-coca-cola","title":"We were audited by coca cola","description":"This year, at the Base 3 Argentina plant, we were audited and we renewed the contract with Coca Cola. In this way, we will continue working together.","name":"We were audited by coca cola","h1":"Base3 approved the audit of Coca-Cola","content":"\u003Cp\u003EThe guiding principles for suppliers (Supplier Guiding Principles, SGP) are one of the fundamental foundations of Coca-Cola\u0027s workplace and human rights responsibility programs, which is why, once every three years, this company it audits its suppliers to ensure that they share similar values \u200b\u200band operate with the same ethics. The approval of the same authorizes to work not only with the company but also with its agencies and their bottlers: Reginald Lee, Femsa, Arca Continental, and Coca-Cola Andina.\u003C\/p\u003E\u003Cp\u003EThis year, at the \u003Cstrong\u003EBase3\u003C\/strong\u003E Argentina plant, we were audited and renewed the contract with the company. In this way, we will continue working together in the communication of Coca-Cola at the national level in our areas of Decoration for the point of sale with soft materials, linear gondola and public communication.\u003C\/p\u003E\u003Cp\u003ELike \u003Cstrong\u003ECoca-Cola\u003C\/strong\u003E, our values \u200b\u200band expectations emphasize the importance of policies and practices aimed at achieving a responsible workplace that complies, as a minimum, with current environmental laws and regulations. local labor laws and regulations. The Guiding Principles for Suppliers are also for us a fundamental pillar of the social and labor responsibility programs. That is why we guarantee safe and healthy jobs and the protection of the environment.\u003C\/p\u003E\u003Cp\u003EFinally, we would like to highlight the acknowledgment of the auditor for the good willingness to accompany the process efficiently and effectively. He also highlighted the good work environment in the company.\u003C\/p\u003E","status":"Activo","thumbnail":"auditoria-coca\/auditoria-coca-thumbnail.jpg","alt_thumbnail":"fuimos auditados coca cola","img_1":"auditoria-coca\/auditoria-coca-listado.jpg","alt_1":"fuimos auditados coca cola mini","img_2":"auditoria-coca\/auditoria-coca-2.jpg","alt_2":"fuimos auditados coca cola 2","img_3":"auditoria-coca\/auditoria-coca-3.jpg","alt_3":"fuimos auditados coca cola 3","img_4":"auditoria-coca\/auditoria-coca-4.jpg","alt_4":"fuimos auditados coca cola 4","img_5":"auditoria-coca\/auditoria-coca-5.jpg","alt_5":"fuimos auditados coca cola 5","img_6":"auditoria-coca\/auditoria-coca-6.jpg","alt_6":"fuimos auditados coca cola 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-04-24 08:01:00","updated_at":"2018-04-24 18:01"},{"id":"112","language_id":"3","url":"ideas-promote-brand-festival-music","title":"Ideas to promote your brand in a music festival","description":"Music festivals began to be more relevant and a universe was created around them. We tell you some ideas for your brand.","name":"Ideas to promote your brand in a music festival","h1":"Ideas to promote your brand in a music festival","content":"\u003Cp\u003EIn recent years, music festivals have become more relevant and a universe has been created around them. This is because today\u0027s public not only wants to see their favorite musicians, but they also want to be part of different experiences. We tell you some ideas so that your brand can be promoted within that cosmos.\u003C\/p\u003E\u003Cp\u003EThe sale of tickets is a very important phase of the event since the fans never want to stay out and are very aware of where and when to buy them. A good idea is to be part of this stage being either a point of withdrawal or offering some promotion or lottery in this regard.\u003C\/p\u003E\u003Cp\u003EAnother way to make your brand appear in the festival is to use your premises as promoter of the event. For example, in the last Lollapalooza, YPF joined the organizer and placed in their outlets plastic corrugated exhibitors routed with the Lolla shirts and put together a promotion so that the public could take them at a low price.\u003C\/p\u003E\u003Cp\u003EAs everyone knows at these festivals, not everything is music. Attendees can enjoy other artistic, visual, games, entertainment and gastronomy. One option is to create a space for your brand within the premises. It can be a place to relax, eat or load cell phones. For this you can use different materials such as microperforated canvas, different types of vinyl, pegasus, pvc, corp\u00f3reas, etc. The important thing is that you provide an experience that people find nice and give you a good image of your company.\u003C\/p\u003E\u003Cp\u003EThis is the traditional way to promote your brand that will never fail. Use the stage or sound towers as if they were a window and put your logo there. Not only the attendees will see it, but also all those who watch the film and photos of the event. The Front, Mesh and Microperforated fabrics are perfect for this type of applications.\u003C\/p\u003E","status":"Activo","thumbnail":"ideas-promocionar\/ideas-promocionar-thumbnail.jpg","alt_thumbnail":"ideas promocionar marca festival musica","img_1":"ideas-promocionar\/ideas-promocionar-listado.jpg","alt_1":"ideas promocionar marca festival musica mini","img_2":"ideas-promocionar\/ideas-promocionar-2.jpg","alt_2":"ideas promocionar marca festival musica 2","img_3":"ideas-promocionar\/ideas-promocionar-3.jpg","alt_3":"ideas promocionar marca festival musica 3","img_4":"ideas-promocionar\/ideas-promocionar-4.jpg","alt_4":"ideas promocionar marca festival musica 4","img_5":"ideas-promocionar\/ideas-promocionar-5.jpg","alt_5":"ideas promocionar marca festival musica 5","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2018-04-11 00:56:00","updated_at":"2018-04-11 10:56"},{"id":"109","language_id":"3","url":"your-product-in-the-super-never-go-unnoticed","title":"Your product in the super will never go unnoticed","description":"Today, as so many other times, we have merchandising, a term that refers to the techniques developed with the purpose of promoting sales.","name":"Your product in the market will never go unnoticed","h1":"Your product in the market will never go unnoticed","content":"\u003Cp\u003EToday, as so many other times, we have merchandising, a term that refers to the different techniques developed at the point of sale and whose main purpose is to promote the sale of products. Well, in this note we will share, from our field, the most important strategies to take into account so that the next display of your product is a success.\u003C\/p\u003E\u003Cp\u003EOnce the distribution decisions of the products have been resolved, efforts are focused on how to display them at the point of sale. One of the most important techniques is merchandising, a complex task if one takes into account the high level of competence. But, fortunately, there are many strategies when it comes to stand out.\u003C\/p\u003E\u003Cp\u003EMainly remember, there is no space between the receipt of the message and the decision to purchase, but the two actions occur at the same time and place. Therefore, the objective is to reaffirm or change purchasing behavior, drawing the attention of the potential buyer, directing it towards the product and facilitating the purchase action.\u003C\/p\u003E\u003Cp\u003EEverything affects: From the decoration of the escape to the presentation of the product. The main function of the showcase is to attract attention to the establishment, so the person who goes on the street may be interested in entering the store. In this instance, the vinyls in the stained-glass windows are ideal because they allow a high level of detail and impact.\u003C\/p\u003E\u003Cp\u003EThe signage also generates good results, it is indicators such as arrows or lines on the ground that serve to direct traffic and consumer attention. In many cases, also, advertisements are usually promoted with posters that are hung on walls, furniture or the same roof of the establishment.\u003C\/p\u003E\u003Cp\u003EThe physical environment in which the product is presented is also of great importance: here you can make use of different pieces, such as display cases, display cases and displays. This decision depends on the product and the objective of each campaign. Creativity is fundamental!\u003C\/p\u003E\u003Cp\u003EAnd of course, make the most of the most important celebrations of the year and the different seasons, with a set of promotional actions around a specific theme.\u003C\/p\u003E\u003Cp\u003EThe implementation of different merchandising strategies can increase the volume of sales, accelerate the rotation of the product, position the product before the competition and without a doubt, qualitatively improve the image of the brand.\u003C\/p\u003E","status":"Activo","thumbnail":"producto-super\/producto-super-thumbnail.jpg","alt_thumbnail":"tu producto en el super jamas pasara desapercibido","img_1":"producto-super\/producto-super-listado.jpg","alt_1":"tu producto en el super jamas pasara desapercibido mini","img_2":"producto-super\/producto-super-2.jpg","alt_2":"tu producto en el super jamas pasara desapercibido 2","img_3":"producto-super\/producto-super-3.jpg","alt_3":"tu producto en el super jamas pasara desapercibido 3","img_4":"producto-super\/producto-super-4.jpg","alt_4":"tu producto en el super jamas pasara desapercibido 4","img_5":"producto-super\/producto-super-5.jpg","alt_5":"tu producto en el super jamas pasara desapercibido 5","img_6":"producto-super\/producto-super-6.jpg","alt_6":"tu producto en el super jamas pasara desapercibido 6","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2017-11-16 11:36:00","updated_at":"2017-11-16 19:36"},{"id":"108","language_id":"3","url":"dale-a-tu-marca-un-nuevo-look","title":"Give your brand a new look","description":"Renew, reinvent or redesign, any brand with the passage of time evolves and with this evolution generally come changes in the image.","name":"Give your brand a new look","h1":"Give your brand a new look","content":"\u003Cp\u003ERenew, reinvent or redesign, every brand evolves over time and with this evolution changes in the image usually come, mainly in the logo.\u003Cbr \/\u003EThese changes not only bring us up-to-date with current trends, at the same time they are strategies aimed at conquering an increasingly demanding consumer.\u003C\/p\u003E\u003Cp\u003EAnd not only fashion and styles of the time affect these decisions. some brands with broad trajectories designed their first logo when there was no notebook or graphic design as a profession, so both technological development and knowledge influence these renovations more and more.\u003C\/p\u003E\u003Cp\u003EFounded in 1899, Audi contained at the same time 4 brands, that\u0027s why the 4 circle that reflect it up to now.\u003C\/p\u003E\u003Cp\u003EThe current logo was renewed in 2009.\u003C\/p\u003E\u003Cp\u003ENow, if you have not been encouraged to give your brand a fresh image, we tell you when it would be the best time to do so:\u003C\/p\u003E\u003Cul\u003E\u003Cli\u003EChange of strategy: the market generates that many companies make internal changes, these can be of product, technology, target or even the sector. here is an ideal time to redesign the brand.\u003C\/li\u003E\u003Cli\u003EPerception of clients: in some occasions and over time it is necessary that customers, suppliers, investors and even the same personnel change the perception of the company to position it in a better way. Changes can generate trust, update, development and improvement.\u003C\/li\u003E\u003Cli\u003EExpansion: if the brand will take a new step, maybe it will be internationalized or include more target audiences, it may be time to give an image according to that change.\u003C\/li\u003E\u003Cli\u003ESubmarks or concentration of lines: it may be that the brand has grown to a level that needs to generate product lines, each one with a different image, therefore, the general image may need adjustments. Or, on the contrary, that the evolution process has been different and it is decided to concentrate the product lines in only one.\u003C\/li\u003E\u003Cli\u003EBad design: simply the design is no longer appropriate, for aesthetics, updating or any other reason.\u003C\/li\u003E\u003C\/ul\u003E\u003Cp\u003ESpotify redesigned its brand with the aim of reflecting a simplified process (easy to use) and\u003C\/p\u003E\u003Cp\u003Eshow an increasingly professional image once the brand became popular.\u003C\/p\u003E\u003Cp\u003EAdvice: this topic should be treated with great care, in addition to taking into account different aspects, such as that the proposals are in charge of design specialists and people who know the brand, its trajectory and objectives.\u003C\/p\u003E\u003Cp\u003EAlso do not expect immediate success, often the changes generate negative responses, but calm, over time the new adjustments will be appropriate and also remember, the evolution is imminent in all aspects.\u003C\/p\u003E\u003Cp\u003ELast year the famous social network made a radical change of image, which in the first instance was criticized and\u003C\/p\u003E\u003Cp\u003Erejection by users, but who does not use Instagram?\u003C\/p\u003E","status":"Activo","thumbnail":"look-marca\/look-marca-thumbnail.jpg","alt_thumbnail":"dale a tu marca un nuevo look","img_1":"look-marca\/look-marca-listado.jpg","alt_1":"dale a tu marca un nuevo look mini","img_2":"look-marca\/look-marca-2.jpg","alt_2":"dale a tu marca un nuevo look 2","img_3":"look-marca\/look-marca-3.jpg","alt_3":"dale a tu marca un nuevo look 3","img_4":"look-marca\/look-marca-4.jpg","alt_4":"dale a tu marca un nuevo look 4","img_5":"","alt_5":"","img_6":"","alt_6":"","og_locale":"EN","og_type":"Article","article_section":"Blog base3 | English","author":"base3","twitter_card":"summary_large_image","created_at":"2017-10-17 05:39:00","updated_at":"2017-10-17 15:39"}];
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