This interactivity is a double-edged sword. It fosters deep communities and co-creation, but it also fragments attention spans. We rarely finish one video before scrolling to the next. The "trend" becomes the product, and the quality of the underlying entertainment often suffers.
TikTok and Instagram are seeing a shift toward "real over perfect" and creative group challenges: This interactivity is a double-edged sword
Highlight the chemistry between the performers. This interactivity is a double-edged sword