The 18‑34 age bracket, traditionally under‑represented in BBC’s core viewership, now accounts for of the BBC Worldwide 2023 audience—a direct result of Alina & Laynda’s digital‑first approach.
The Verification
The two journalists decided to do some research. They scoured the internet and talked to colleagues, but no one seemed to know anything about a connection between Maryland and Lincolnshire that would be relevant to the BBC. bbcworldwide2023alinalinlayndarebbchotwif verified