The urban "Chindo" (Chinese-Indonesian) crowd, characterized by a blend of professional ambition, family tradition, and modern entrepreneurship.
| Trend | Description | |-------|-------------| | | Breaking stigma: campus counseling, online therapy (Riliv, Bicarakan.id), and "healing" as justified expense. | | Side hustle economy | Dropshipping, reselling thrift clothes, freelance design – “no single income” mindset. | | Political skepticism | Low trust in legacy parties, but high engagement in memetic activism (e.g., #KawalPutusan, environmental campaigns). | | Green consciousness | Youth-led movements against plastic waste, fast fashion, and air pollution (especially in Jakarta). | | | Political skepticism | Low trust in
: A significant movement where young celebrities and influencers "return" to more devout Islamic practices. While BBM (BlackBerry Messenger) defined the early 2010s,
While BBM (BlackBerry Messenger) defined the early 2010s, today it is all about TikTok and YouTube Shorts . Unlike previous generations who were passive consumers, today’s youth are aggressive creators. They aren't just watching influencers; they are becoming micro-influencers. they are becoming micro-influencers.