In Malay adat (custom), the ideal woman is malu (shy), sopan santun (polite), and skilled in domestic arts. She is the keeper of pantang larang (taboos) around pregnancy, marriage, and cooking. Traditional Malay dress—the baju kurung and kebaya —covers the aurat (Islamic dress code) while remaining colorful and embroidered.
Between 2020 and 2024, at least six high-profile cases went viral: In Malay adat (custom), the ideal woman is