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and Universal Pictures remain pillars of theatrical exhibition. Warner Bros. recently navigated a turbulent merger but continues to leverage its vast library (DC, Harry Potter, Looney Tunes) while doubling down on franchise management. Their production of Barbie (2023) was a masterclass in brand deconstruction, turning a doll into a billion-dollar existential comedy.

, the industry's landscape is defined by five "major" companies that trace their roots back to Hollywood's Golden Age: Universal Pictures (NBCUniversal): Known for massive franchises like Jurassic Park The Fast Saga , as well as animation via Illumination. Paramount Pictures (Paramount Global): The studio behind the Mission: Impossible series and the Warner Bros. Pictures (Warner Bros. Discovery): Home to the DC Universe, the Harry Potter Wizarding World, and legendary titles like The Matrix Walt Disney Studios (The Walt Disney Company): Their production of Barbie (2023) was a masterclass