Let’s be realistic. You might find a scanned floating around Reddit or private copywriting forums. However, the book is now legally available in print and on Kindle (thanks to the hard work of Brian Kurtz and Titans of Direct Response).
Trying to manufacture a need. This is "education," and it has a poor ROI compared to tapping into what people already want. 2. The Five Stages of Awareness
Whether you find a free PDF, buy the hardcover, or listen to the audiobook, you must do one thing: Read one chapter. Identify the Level of Awareness for your top traffic source. Rewrite one headline.
