Acabo de terminar de releer , y es fascinante cómo el autor destripa uno de los problemas más comunes en el mundo corporativo: la "Mala Estrategia".
In (or Buena estrategia / Mala estrategia ), Richard P. Rumelt argues that a real strategy is not a "vision statement" or a list of ambitious goals, but a practical, coherent response to a specific challenge. He highlights that many organizations fail because they confuse "fluff"—buzzwords and slogans—with actual strategic thinking. The Kernel of Good Strategy Buena Estrategia Mala Estrategia Richard P R...