Global audiences are tired of sanitized Scandinavian neutrals. They want the color of Holi. They want the emotional release of Durga immersion. They want to see a family of eight share a single plate of thali and argue lovingly over who gets the last piece of gulab jamun .

Family structure in India is evolving from the joint family (grandparents, parents, kids, uncles) to the nuclear family. But it has created a unique hybrid: .

"In India, we don't forget the past; we just add a new app to it."