The DS strategy RPG Bleach: The 3rd Phantom took a radically different approach. It featured an original twin protagonist (Fujimaru and Matsuri), allowing players to build a custom Shinigami. The game featured a tied directly to relationship values.
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(Many fans are still waiting for a proper "Date Night" banner featuring adult Ichigo and Orihime.) The DS strategy RPG Bleach: The 3rd Phantom