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For decades, the wellness industry was synonymous with a specific aesthetic: thin, toned, youthful, and able-bodied. "Health" was often marketed as a visual destination—a look to be achieved rather than a feeling to be cultivated. However, in recent years, a paradigm shift has occurred. The rise of the Body Positivity movement, and more recently Body Neutrality, has challenged the notion that you have to hate your body to change it, or that you must look a specific way to be considered "well."