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: These are the primary drivers of Japan's "Cool Japan" soft power .

Even the concept of "Kawaii" (cuteness) has deep roots. What started as a subculture in the 1970s with Hello Kitty has become a national aesthetic, used by everyone from local police forces to major banks to appear more approachable and harmonious—a key tenet of Japanese society. Challenges and the Future ggfh 07 foreign heroine superlady jav english language hot

: The rise of the "Korean Wave" (K-pop and K-dramas) has spurred Japan to modernize its marketing and business strategies to stay competitive [32, 5]. : These are the primary drivers of Japan's