Entertainment is no longer confined to screens. For major franchises, "in real life" (IRL) experiences have shifted from side businesses to core strategic priorities.
: Technologies like AR, VR, and "spatial computing" allow fans to feel like they are sitting courtside at sports events or walking through the worlds of their favorite films. Entertainment is no longer confined to screens
The rise of social media has also led to the emergence of new formats, such as live streaming, podcasts, and online series. These formats have created new opportunities for creators to produce and distribute content, bypassing traditional gatekeepers. The rise of social media has also led
Shows like Squid Game (South Korea) or Money Heist (Spain) have proven that language is no longer a barrier to becoming a global phenomenon. Entertainment content is increasingly reflecting a multi-faceted world, allowing audiences to see themselves represented in stories that were previously gatekept by traditional studios. Transmedia Storytelling: Worlds Beyond the Screen such as live streaming