Custom font families (often called "Corporate Fonts") are a hallmark of premium branding. For Sky, the modification to W23 likely involved:
Sky commissioned (who owns Helvetica Neue) to create a custom cut. The result: Helvetica Neue W23 – where W23 indicates width class 23 in Monotype’s internal metric system (standard Helvetica Neue width is ~W18–W20). Wider characters improve legibility on wide-screen EPG grids. helvetica neue w23 for sky family exclusive
The choice of a Helvetica derivative for a "Family" service is intentional. Helvetica is often criticized by designers for being " emotionally flat ," but for a service provider like Sky, that flatness is its greatest strength. It signals a stable, established institution. Custom font families (often called "Corporate Fonts") are
The "W23" designation is where things get proprietary. helvetica neue w23 for sky family exclusive