Hixwebseries Ullu Extra Quality Best «Browser TRUSTED»
| KPI | Current Figure | Trend (30 days) | |-----|----------------|-----------------| | | 1.9 M (cumulative) | +28 % | | Avg. Watch‑time | 21 min/episode (out of 27 min) | +5 % | | Completion Rate | 68 % (Season 1) | +4 % | | Social Sentiment | 78 % Positive, 12 % Neutral, 10 % Negative | +6 % Positive | | Geography | 42 % India, 18 % USA, 12 % UAE, 28 % Rest of World | Stable |
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a study on the effects of web series on youth through ott media | KPI | Current Figure | Trend (30
While critics often dismiss Ullu’s content as low-brow, there is an argument to be made about the evolution of its production quality. In the early days, the platform relied on low-budget sets and amateurish acting. However, as revenues grew, the "extra quality" in production became evident. The platform began investing in better cinematography, higher-quality sound design, and elaborate costumes, particularly for period pieces like Khunnas or drama series like Jalebi Bai . While the acting and scripts may still lean towards the melodramatic, the visual presentation has improved significantly. The platform has managed to create a distinct aesthetic—glossy, vibrant, and high-contrast—that its audience has come to associate with premium entertainment within that niche. However, as revenues grew, the "extra quality" in




