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Iddaru Mogulu (1997), directed by P. Vasu, is a landmark example of the “double‑role” trope that has long fascinated Telugu popular cinema. This paper examines how the film negotiates themes of identity, gender, and social hierarchy through its twin protagonists, while also reflecting broader industrial trends of the 1990s such as the rise of star‑driven masala formulas and the negotiation of regional versus pan‑Indian aesthetics. Employing a mixed‑method approach—textual analysis, audience reception data, and industry interviews—the study situates Iddaru Mogulu within the lineage of dual‑character narratives, tracing its intertextual links to earlier classics ( Gopi Krishna , Muddula Menallam ) and its influence on later productions ( Sye , Malliswaram ). The findings suggest that the film’s success rests on a calibrated balance between melodramatic spectacle and subtle subversion of gender norms, offering a fertile case for understanding the evolving dynamics of Telugu cinema at the turn of the millennium. Iddaru Mogullu 1 4 Pdf