: Available at Barnes & Noble ($142.75) and Blackwell’s ($179.41).

For decades, the dominant paradigm in economics rested on a singular, powerful assumption: that human beings are rational actors. Under this traditional model—often referred to as "neoclassical economics"—individuals are viewed as perfect optimizers. We are assumed to have stable preferences, unlimited cognitive capacity, and an unwavering will to maximize our own utility. In this theoretical world, we save enough for retirement, we never overeat, and we are immune to the allure of a bargain that isn't actually a bargain.

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: Exploring why individuals delay tasks despite knowing it may be harmful in the long run. Projection and Hindsight Biases