Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity
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While K-pop (BTS, Blackpink) remains a massive gateway, the new wave is about local adaptation. You see it in fashion (oversized blazers, bucket hats, and chunky sneakers), makeup (gradient lips and glass skin), and most importantly, music. Unlike Western markets where e-commerce is largely clinical