: She actively engages in modern marketing, such as animated comedy spoofs for film promotion and digital conversations on mental health and empathy.

For the better part of two decades, popular media has been obsessed with immersion—surround sound, 4K HDR, bingeable 10-hour seasons. Molik argues that this model ignores how most of the world actually consumes content: standing in a queue, waiting for a delayed train, or hiding in a breakroom after a stressful call.

From smartphones to tablets, Mallick’s filmography and digital presence have adapted to the "on-the-go" lifestyle of the modern viewer. The Shift to Portable Entertainment

: She has hosted the popular talk show Katha O Kahini on Star Jalsha and appeared as a judge on reality shows like Jhalak Dikhhla Jaa . Portable Electronic Players (Potential Confusion)