Kotler Marketing 6.0

If you cannot measure it, you cannot manage it. Old marketing looked at ROI, CTR, and NPS. Marketing 6.0 introduces new KPIs:

Marketing 6.0 isn't about replacing the physical world with a digital one; it’s about blurring the lines until the distinction no longer matters. For marketers, the challenge is to stay technologically fluent while remaining anchored in the human values that Philip Kotler has championed for decades. kotler marketing 6.0

If you use a "Humanity" tone during a checkout glitch (e.g., "We are pondering the existential weight of your transaction" ), you will fail. If you cannot measure it, you cannot manage it