Some of the most popular Albanian YouTube channels (e.g., Pint , BIG BANG , Spartak and Vizioni production) have featured songs where women are explicitly called kurva or depicted as disposable sexual objects. In certain hip-hop tracks, artists compete to degrade women in the most graphic terms, while the video shows scantily clad dancers—often labeled behind the scenes as “models” but referred to on set as “whores” by crew members. These women are rarely credited as collaborators; they are props.
The normalization of the word "kurvë" in search queries and media headlines has real-world consequences. Young Albanian women in entertainment are routinely subjected to: