. The "Bad Romance" music video is widely cited as one of the best of its decade, cementing Gaga's status as a visual artist. The Monster Ball Tour : To promote the album, Gaga launched the Monster Ball Tour

: The album is credited with popularising dark, industrial-leaning electropop on mainstream radio, influencing the sound of later projects by artists like Rihanna and Britney Spears. Fan Community : This era saw the birth of the "Little Monsters"

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