Consumers have caught on. The "content sludge"—shows produced not to inspire or challenge, but simply to autoplay while you fold laundry—has trained audiences to watch with one eye on their phone. rejects this mediocrity. It demands intentionality. It demands that a story justify its runtime, that a song evoke an emotion beyond passive listening, and that a news article provide depth rather than clickbait.
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Are you tired of scrolling through mediocre shows and articles? Share your strategies for finding quality entertainment in the comments below, or subscribe to our newsletter for weekly recommendations of the best film, TV, and long-form journalism on the internet. Consumers have caught on
In terms of specific examples of better entertainment and media content, this might include: It demands intentionality
Better media does not mean elitist or joyless. Paddington 2 is better media. Taskmaster is better media. The goal is intentionality —choosing what serves you, rather than being served what profits platforms.
Stop asking "What is trending?" Ask "What is missing?" The white space between popular genres is where masterpieces live. Squid Game wasn’t trending until it was made. It succeeded because no one else was making a brutal, colorful critique of capitalism.