If you're crafting a post for a design community or portfolio, here are the most "solid" angles based on the book's value: The "Anti-Plagiarism" Tool
Michael Evamy’s is widely considered the definitive modern reference for typographic identities. Far more than a simple picture book, it serves as an indispensable handbook for design studios, cataloging over 1,300 international logotypes, monograms, and text-based corporate marks from approximately 250 design firms. Amazon.com Core Philosophy: Art Meets Craft Logotype Michael Evamy
Evamy highlights the transition from conceptualizing the brand idea to the skilled execution of the lettering. Significance If you're crafting a post for a design
Logotype is not for the casual browser who wants to feel inspired by shiny pixels. It is for the designer at 2:00 AM, staring at an anchor point, wondering why an ‘R’ feels like it is falling over. Michael Evamy has built a field guide for the typographic hunter. Significance Logotype is not for the casual browser