Traditional ideals emphasize the "ideal wife" as self-sacrificing, caring, and dedicated to her family.
Festivals like Karva Chauth, Teej, Durga Puja, Pongal , and Lohri often place women at the center — as celebrators, makers, and carriers of tradition.
also carved out a significant following, appearing in numerous B-movies that were dubbed into various languages, including Tamil, Telugu, and Hindi, expanding the reach of the Kerala-based production houses. The Impact on Mainstream Cinema