Who is your ? (Industry professionals, fans, or a specific age group?) Who is your
Women over 50 control over $15 trillion in spending power and drive a third of all consumer spending, yet only 3–4% of advertising targets them. Who is your ? (Industry professionals
Shows like The Morning Show , Mare of Easttown , and the blockbuster film Everything Everywhere All At Once proved that stories centered on older women are not just "niche"—they are universally compelling. Viewers want to see women navigating menopause, divorce, career pivots, empty nests, and rediscovered sexuality.