Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

The fundamental argument of Negotiation Genius is that great negotiators are not born with a "magic touch." They are . They prepare relentlessly, diagnose the psychology of the other side, and create value before claiming it.

Negotiation Genius: Unlocking the Secrets of Effective Negotiation

"Negotiation Genius" by Malhotra and Bazerman outlines strategies for achieving successful agreements through rigorous preparation, psychological awareness, and value creation. Key principles include focusing on interests over positions, mastering BATNA, and utilizing contingent contracts to manage risk. You can find study materials for this text on platforms like Course Hero

While we respect intellectual property, you can start using "Negotiation Genius" tactics immediately:

The time and effort required for the negotiation far outweigh the potential gains.