Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity
Indonesian Gen Z and Millennials are "digital natives" who spend an average of . indonesia gen z report 2024 - IDN Times ngentot bocil japan sampai crot dalam 2021
: Sporty, outdoorsy types focused on health and exploration. Unlike Western markets where e-commerce is largely clinical