After the initial "Cool Japan" government branding of the 2000s, a new decentralized wave— Cool Japan 2.0
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: By 2026, anime viewership has surpassed one billion hours annually worldwide. The industry is shifting toward "safe" bets, with a surge in remakes of 1990s and 2000s classics aimed at older fans with disposable income. After the initial "Cool Japan" government branding of