Before posting, you must understand the landscape.
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Consistently posting insightful content about your field positions you as a thought leader. It shows you are engaged with the industry beyond your 9-to-5. Before posting, you must understand the landscape
Not all social media is created equal. Treating Twitter like LinkedIn or Instagram like TikTok is the fastest way to derail your professional brand. Make sure it tells the story you want to be hired for
: Proficiency in at least 4–5 platforms is recommended, along with a basic understanding of related skills like HTML or marketing analytics.
You don't always have to write original essays. Sharing an interesting article with a two-sentence summary of your takeaway is a great way to stay active.