$1.8 Million.
Perhaps the most significant validation of her 2024 career is the announcement of her debut non-fiction book, "Screens Don't Sleep," due out in early 2025. Unlike traditional influencer books filled with platitudes, Stone’s social media content leading to the announcement was clinical—she showed the contract negotiation, the ghostwriter interview, and even the cover design rejection letters. This transparency has resulted in over 40,000 pre-orders before the marketing campaign officially started. onlyfans 2024 gabby stone and mckenna rae three best better
Gabby Stone's career is expected to take off in 2024, with several exciting projects and opportunities: This transparency has resulted in over 40,000 pre-orders
| Brand | Category | Campaign Type | Duration | Estimated Spend (USD) | KPI Highlights | |-------|----------|---------------|----------|-----------------------|----------------| | Glossier | Beauty | “Morning Glow” series (TikTok + IG Reel) | 3 mo | $250 k | 3.8 M views, 5 % lift in UGC hashtag | | Eco‑Active | Activewear | “Move with Stone” (Reels + TikTok) | 6 mo (ongoing) | $300 k (annual) | 1.2 M click‑throughs to landing page | | CalmCo (Meditation app) | Wellness | Podcast “Unfiltered” ad read + TikTok teaser | 1 yr | $120 k | 150 k new app installs (2 % conversion) | | SustainableCo | Eco‑goods | Limited‑edition merch collab | 2 mo | $180 k (incl. merch revenue share) | Sold out 10 k units in 48 h | | Nike (Women’s Campaign) | Sportswear | Guest appearance in “Future of Play” (YouTube) | 1 mo | $80 k (paid + product) | 2 M cumulative YouTube views | | | Crypto/Art | “Stone Series” NFT drop (10 k pieces) | 1 mo | $150 k primary + 10 % royalties | Secondary market volume $380 k | Stone pivoted to operational efficiency —a pain point
The content is widely regarded as "better" this year due to:
The creator economy is saturated with "How to get famous" courses. Stone pivoted to operational efficiency —a pain point for every mid-tier creator who is drowning in emails. She stopped selling aspiration and started selling relief.
It garnered 12 million views.