: In 2024, Ivy expanded her career by making her directorial debut , allowing her to exercise creative control and produce self-distributed content.

| Milestone | How Social Media Enabled It | | :--- | :--- | | ("The Ivy Blueprint") | Launched via a 7-day Instagram countdown series; presold 300 seats based on trust built from free content. | | Brand Partnerships (Notion, Huel, Descript) | Brands approached her after seeing consistent, high-engagement case studies of her using their tools organically. | | Paid Newsletter Launch | Converted 12% of her free LinkedIn newsletter subscribers using a "closing the tab" content series about creator economics. | | Keynote Speaking (SXSW, Creator Economy Expo) | Event organizers cited her TikTok breakdowns of creator pay transparency as proof of her thought leadership. |

: She creates travel-related content, including videos like "Venice, Italy with Eden Ivy". : She is active on