| Table | Core columns | Description | |-------|--------------|-------------| | users | id , username , email , bbc_verified , role | Creator or brand manager. | | profiles | user_id , bio , avatar_url , followers , platforms (JSON) | Public creator profile. | | content_items | id , user_id , title , description , media_url , platforms (JSON), scheduled_at , status | Each piece of content. | | hashtags | id , tag , trend_score | Updated nightly from BBC trend API. | | brand_deals | id , creator_id , brand_id , status , proposed_fee , contract_url , deadline | | earnings | id , creator_id , source_type ( affiliate , sponsorship , tips ), amount_cents , date | | skill_progress | id , creator_id , skill_name , level (1‑5), last_updated | | analytics_events | id , content_id , event_type , value , ts | Stored in TimescaleDB for fast time‑series queries. | | compliance_flags | id , content_id , flag_type , severity , reviewed_at |
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Her "77" branding suggests a retro or lucky number motif, appealing to Gen Z and Millennial audiences who crave authenticity over traditional influencer vanity. By removing her face, she shifted the focus from her personal identity to relatable concepts —managing a household, navigating social anxieties, and critiquing pop culture. | Table | Core columns | Description |
Farrah's social media presence spans multiple platforms where she builds "top-of-funnel" awareness for her paid subscription services: | | hashtags | id , tag ,
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As a Black woman in the digital space, her success is also a testament to the growing economic power of diverse creators. By cultivating a community that centers on her specific perspective, she joins a wave of entrepreneurs redefining what it means to be a "BBC" (Black British or Black American) creator in the influencer economy. Rather than attempting to appeal to the lowest common denominator, she leans into her specific demographic, fostering a loyal community that feels seen and represented.