Note how the average person spends hours daily consuming media.
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| Model | Description | Examples | |-------|-------------|----------| | | Monthly fee for unlimited access | Netflix, Spotify, Xbox Game Pass | | Advertising (AVOD) | Free content supported by ads | YouTube, Tubi, Hulu (basic tier) | | Transactional (TVOD) | Pay-per-view or rental | Amazon rentals, iTunes movies | | Freemium | Basic free, premium paid | Spotify Free, Duolingo, mobile games | | Creator-led | Direct fan support | Patreon, Substack, Twitch subs | | Licensing & Syndication | Selling rights to other platforms | Old sitcoms on cable, anime licenses to Crunchyroll | Note how the average person spends hours daily
Historically, popular media was monolithic. In the era of three television networks and major studio films, entertainment was a . It created shared, "watercooler" moments—everyone watched the same M A S H* finale or read the same Time magazine cover. In the era of three television networks and