Studios negotiate with theaters, DVD/Blu-ray manufacturers, and digital platforms like the official Paramount Movies site to ensure the film reaches a global audience. Sales Agents:
However , the First Sale Doctrine in copyright law (US) allows the owner of a physical or digital good to resell it. Because codes are treated as "keys" rather than licenses, the market has persisted without major legal shutdowns for over a decade. prmoviessales
: Sales are based on the film's script, attached stars, and director to predict commercial performance as noted by AFCI University . Studios negotiate with theaters