The font’s design includes distinct alternate characters accessible via the Samsung Keyboard, allowing users a degree of personal flair rarely seen in default system fonts. It suggests a shift from the tech industry’s obsession with utility to a focus on possibility .
: More than just a font, this is a family of scripts covering 26 writing systems and over 25,000 glyphs. It was imagined to provide a consistent experience across everything from smartphones to washing machines, ensuring the brand feels "modern" regardless of the device. The Role of "Modern" Imagination samsung imagination modern font exclusive
The future of typography wasn’t exclusivity in the sense of scarcity. It was exclusivity in the sense of intimacy. It was imagined to provide a consistent experience
Last updated: 2025 – Compatible with Galaxy S24, S23, Z Fold 5/6, and Tab S9 series. Last updated: 2025 – Compatible with Galaxy S24,
The "modern" feel of Samsung's typography is rooted in several core design values: