for Samsung. You will commonly see this address printed on the back of European-market Galaxy devices (like the S24 Ultra or A52s) as a legal requirement to show the manufacturer's regional representative. samsung.com While this address is important for compliance, it is

This address is frequently used by Samsung Promotions for customer communications, warranty registrations, and cashback claims.

Samsung’s internal logistics software uses the verb “install” to mean “link” or “assign.” When you initiate a return, you must “install” (enter) the IMEI into the return portal. If you skip this step, the package arriving at PO Box 12987 will have no digital footprint, leading to delays or lost devices.

To prepare your paperwork for a Samsung device return or repair to the PO Box 12987, Dublin, IE

RMA [Your RMA Number] PO Box 12987 DUBLIN IE (Ireland)

This address is (and sometimes other regions). It is used for: