After a string of mediocre Bollywood films ( Ramaiya Vastavaiya , Welcome Back ), the industry began labeling her as "not glamorous enough." Simultaneously, the rise of Instagram in 2015-16 brought with it the tyranny of the "perfect selfie." The Shruti of 2012—who posted blurry photos of her eating pizza in pajamas—disappeared. In its place came a demand for high cheekbones, a slimmer nose, and perfect pouts.
