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On a deeper level, the popularity of these shows suggests a growing curiosity and a desire to break away from the conservative "family values" portrayed on mainstream TV. They serve as a raw, albeit stylized, exploration of human desire that was historically suppressed in Indian media. On a deeper level
The rise of platforms like Ullu, PrimePlay, and others represents a specific shift in the Indian OTT (Over-The-Top) market: Mobile-First Consumption: On a deeper level