: No longer just for the young, e-commerce saw significant adoption by Japanese seniors, creating new opportunities for services that alleviate the physical strain of shopping. Social Media Usage Trends in Japan, 2021 - CarterJMRN

: There was a continued shift toward digital-first distribution on niche subscription platforms and social media, moving away from traditional physical media (DVDs). Trans-Inclusive Media

In recent years, Japan has also seen a rise in (Virtual YouTubers) and online content creators, who have become extremely popular among younger audiences. These digital personalities often create engaging content, including live streams, music videos, and vlogs.