: An empathetic way to handle objections by saying, "I understand how you feel. Many people have felt the same way. What they found was..." .

: Apologizing in advance for an inconvenience you're about to cause to build immediate rapport. Strengths vs. Weaknesses

In a world dominated by aggressive sales tactics, political strong-arming, and social media outrage, the concept of “persuasion” has taken on a sinister tone. Many people equate being persuasive with being manipulative, loud, or intimidating. They imagine a used car salesman leaning in too close or a boss threatening a write-up.