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Saudi Arabia’s $40 billion investment in the gaming industry (via Savvy Games Group) is predicated on this fact: the Arab youth spends more hours on PUBG Mobile than watching TV. The government knows that if you want soft power, you don't build a museum; you host the Esports World Cup.

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Despite the euphoria, significant challenges threaten the long-term health of . Saudi Arabia’s $40 billion investment in the gaming

The Arab world has a rich and diverse entertainment industry, with a wide range of popular media content that caters to the interests of millions of viewers across the globe. From music and movies to TV shows and social media influencers, Arab entertainment has gained significant recognition and appreciation in recent years. Some popular Arab social media influencers include: Despite