The early 2010s saw the reign of Alay (a term for flashy, garish, and often poorly spelled digital expression). Today, the pendulum has swung toward hyper-curated aesthetics. Youth are obsessed with visual coherence. The "Kantor aesthetic" (office core) trend—where teens dress in sophisticated, neutral-toned workwear to hang out at cafes—is a bizarre but potent rejection of the hoodies of the past.