For example, a title for a cooking channel could be "The Gourmet Gazette" (formal/educational) or "Midnight Munchies with Mandy" (casual/entertaining).

Titles that use "And" suggest variety. They tell the audience they get two things for the price of one.

So next time you sit down to title her latest episode, video, or article, remember: you aren’t writing words. You’re opening doors.

Now go find her audience.