Link Entertainment has been instrumental in bringing Hindi films to multiplexes and single screens across Kerala, a state traditionally dominated by Malayalam cinema. Their distribution network helped Bollywood films like Padmaavat , Baahubali (Hindi dubbed), and War get wider releases in the region.
Bollywood has long looked to Kerala for its visual splendor, using the state as a scenic canvas for some of its most iconic moments. : Popularly featured in blockbusters like Chennai Express Life of Pi for its rolling tea plantations. Thekkady & : Locations used for the ethereal "Jiya Jale" song in and the action sequences of Bekal Fort : Famously showcased in Mani Ratnam’s 2. The Cultural Divide & Stereotypes
In recent years, there has been a conscious effort to move away from this. The sensitive portrayal of a Malayali family in Gully Boy (the character of MC Sher’s roots) or the dignified role of a nurse in Mission Majnu shows maturity. The link is now about authentic representation , not tokenism.