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The Indian video landscape has witnessed a significant shift with the emergence of new content creators, such as YouTubers, web series producers, and independent filmmakers. These new creators have brought fresh perspectives, experimenting with innovative storytelling, genres, and formats. This shift has not only democratized content creation but also provided opportunities for new voices and talent to emerge.

: The SFV market has seen a 12x increase in total time spent by users over the last few years, creating a massive new frontier for digital advertising. OTT and Video-on-Demand (VoD) Trends xx indianvideo