What began as a repository for low-quality home videos has evolved into a sophisticated ecosystem that dictates global trends, launches multi-million dollar careers, and challenges the supremacy of traditional Hollywood. The Rise of the "Prosumer"
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The most significant shift in the last five years has been the move toward short-form vertical video. TikTok’s meteoric rise forced every major player—YouTube (Shorts), Instagram (Reels), and even Netflix—to adapt. What began as a repository for low-quality home